A comparison of marketing practices in social media of Slovenian and Japanese companies : master's thesis

Haraguchi, Nobuhiko (author), Skulj, Uroš (author), Pfajfar, Gregor (mentor)

• Language: English
• Keywords: Slovenia, Japan, marketing, electronic marketing, business communication, social networks, industries, cases, case study, international comparisons
• Work type: Master's thesis/paper
• Typology: 2.09 - Master's Thesis
• Organization: EF - School of Economics and Business
• Place of publishing: Ljubljana
• Publisher: [N. Haraguchi, U. Skulj]
• Year: 2020
• Number of pages: IV, 105, 13 str.
• PID: 20.500.12556/RUL-122832
• UDC: 339.138
• COBISS.SI-ID: 25671654
• Publication date in RUL: 15.12.2020

Secondary language

• Language: Slovenian
• Title: Primerjava trženjskih praks na družbenih omrežjih slovenskih in japonskih podjetij
• Keywords: Slovenija, Japonska, trženje, elektronsko trženje, poslovno komuniciranje, družbena omrežja, panoge dejavnosti, primeri, case study, mednarodne primerjave