Social media as a tool for public institutions' marketing enhancement : the case of the canton of Sarajevo municipalities

Hadžijamaković, Nadija (author), Arslanagić-Kalajdžić, Maja (mentor)

• Language: English
• Keywords: public enterprise, marketing, electronic marketing, media, social networks, case study, communities, Sarajevo, Bosnia and Herzegovina
• Work type: Master's thesis/paper
• Typology: 2.09 - Master's Thesis
• Organization: EF - School of Economics and Business
• Place of publishing: Ljubljana
• Publisher: [N. Hadžijamaković]
• Year: 2019
• Number of pages: IV, 68, 4 str.
• PID: 20.500.12556/RUL-122795
• UDC: 339.138
• COBISS.SI-ID: 25539558
• Publication date in RUL: 15.12.2020

Secondary language

• Language: Slovenian
• Title: Družbena omrežja kot orodje za izboljšanje trženja v javnih institucijah: primer lokalnih skupnosti v kantonu Sarajevo
• Keywords: javno podjetje, trženje, elektronsko trženje, mediji, družbena omrežja, case study, občine, Sarajevo, BIH