The effect of eco packaging on consumer buying behaviour : a study of Slovenian consumers

Stojanova, Simona (author), Culiberg, Barbara (mentor)

• Language: English
• Keywords: Slovenia, consumerism, marketing, environmental protection, packaging, recycling, social responsibility, consumer behaviour, research, analysis
• Work type: Master's thesis/paper
• Typology: 2.09 - Master's Thesis
• Organization: EF - School of Economics and Business
• Place of publishing: Ljubljana
• Publisher: [S. Stojanova]
• Year: 2019
• Number of pages: III, 86, 39 str.
• PID: 20.500.12556/RUL-122783
• UDC: 366
• COBISS.SI-ID: 25512166
• Publication date in RUL: 15.12.2020

Secondary language

• Language: Slovenian
• Title: Vpliv ekološkega pakiranja na nakupno vedenje porabnikov: raziskava slovenskih porabnikov
• Keywords: Slovenija, potrošništvo, trženje, varstvo okolja, embalaža, recikliranje, družbena odgovornost, vedenje potrošnikov, raziskave, analiza