Analiza trga spiralno navite embalaže kot izhodišče za trženjsko strategijo izbranega podjetja : magistrsko delo

Kropivšek, Hana (author), Čater, Barbara (mentor)

• Language: Slovenian
• Keywords: medorganizacijski sistemi, medorganizacijsko trženje, majhna podjetja, embalaža, tehnologija, tržna analiza, strategija trženja, poslovno komuniciranje
• Work type: Master's thesis/paper
• Typology: 2.09 - Master's Thesis
• Organization: EF - School of Economics and Business
• Place of publishing: Ljubljana
• Publisher: [H. Kropivšek]
• Year: 2020
• Number of pages: III, 71, 24 str.
• PID: 20.500.12556/RUL-122751
• UDC: 339.13
• COBISS.SI-ID: 23574019
• Publication date in RUL: 15.12.2020

Secondary language

• Language: English
• Title: An analysis of spirally wound packaging market as a base for the marketing strategy of a selected company
• Keywords: interorganizational systems, intercompany marketing, small enterprises, packaging, technology, market analysis, marketing strategy, business communication