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Vloga čustev iz oglasov v porabnikovem nakupnem vedenju : zaključna strokovna naloga visoke poslovne šole
ID
Bačić, Mira
(
Author
),
ID
Kos Koklič, Mateja
(
Mentor
)
More about this mentor...
URL - Presentation file, Visit
http://www.cek.ef.uni-lj.si/vps_diplome/bacic1128.pdf
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Language:
Slovenian
Keywords:
trženje
,
oglaševanje
,
oglas
,
čustva
,
vedenje potrošnikov
,
nakup
,
odločanje
,
raziskave
,
analiza
Work type:
Final paper
Typology:
2.11 - Undergraduate Thesis
Organization:
EF - School of Economics and Business
Place of publishing:
Ljubljana
Publisher:
[M. Bačić]
Year:
2020
Number of pages:
II, 23, 21 str.
PID:
20.500.12556/RUL-122747
UDC:
366
COBISS.SI-ID:
23416323
Publication date in RUL:
15.12.2020
Views:
822
Downloads:
62
Metadata:
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:
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Secondary language
Language:
English
Title:
The role of emotions from the ads in a consumer buying behavior
Keywords:
marketing
,
advertising
,
advertisement
,
emotions
,
consumer behaviour
,
purchasing
,
decision making
,
research
,
analysis
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