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Vloga čustev iz oglasov v porabnikovem nakupnem vedenju : zaključna strokovna naloga visoke poslovne šole
ID Bačić, Mira (Author), ID Kos Koklič, Mateja (Mentor) More about this mentor... This link opens in a new window

URLURL - Presentation file, Visit http://www.cek.ef.uni-lj.si/vps_diplome/bacic1128.pdf This link opens in a new window

Language:Slovenian
Keywords:trženje, oglaševanje, oglas, čustva, vedenje potrošnikov, nakup, odločanje, raziskave, analiza
Work type:Final paper
Typology:2.11 - Undergraduate Thesis
Organization:EF - School of Economics and Business
Place of publishing:Ljubljana
Publisher:[M. Bačić]
Year:2020
Number of pages:II, 23, 21 str.
PID:20.500.12556/RUL-122747 This link opens in a new window
UDC:366
COBISS.SI-ID:23416323 This link opens in a new window
Publication date in RUL:15.12.2020
Views:584
Downloads:47
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Secondary language

Language:English
Title:The role of emotions from the ads in a consumer buying behavior
Keywords:marketing, advertising, advertisement, emotions, consumer behaviour, purchasing, decision making, research, analysis

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