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Vpliv emocionalnih oglasov na oblikovanje ali spreminjanje potrošnikovega stališča do blagovne znamke - primerjalna raziskava : magistrsko delo
ID Požek, Jasna (Author), ID Kline, Miro (Mentor) More about this mentor... This link opens in a new window

URLURL - Presentation file, Visit http://dk.fdv.uni-lj.si/delamag/mag_Pozek-Jasna.PDF This link opens in a new window

Language:Slovenian
Work type:Master's thesis
Typology:2.09 - Master's Thesis
Organization:FDV - Faculty of Social Sciences
Place of publishing:Ljubljana
Publisher:[J. Požek]
Year:2005
Number of pages:141 f., XLIII f. pril.
PID:20.500.12556/RUL-12267 This link opens in a new window
COBISS.SI-ID:221133568 This link opens in a new window
Publication date in RUL:11.07.2014
Views:1507
Downloads:123
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