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Vplivnostno trženje modnih blagovnih znamk z vidika porabnikov : magistrsko delo
ID Škrbec, Maruša (Author), ID Culiberg, Barbara (Mentor) More about this mentor... This link opens in a new window

URLURL - Presentation file, Visit http://www.cek.ef.uni-lj.si/magister/skrbec3900-B.pdf This link opens in a new window

Language:Slovenian
Keywords:trženje, oglaševanje, družbena omrežja, blagovne znamke, tekstilna industrija, vedenje potrošnikov, raziskave, analiza
Work type:Master's thesis/paper
Typology:2.09 - Master's Thesis
Organization:EF - School of Economics and Business
Place of publishing:Ljubljana
Publisher:[M. Škrbec]
Year:2020
Number of pages:III, 57, 8 str.
PID:20.500.12556/RUL-122663 This link opens in a new window
UDC:339.138
COBISS.SI-ID:37091843 This link opens in a new window
Publication date in RUL:15.12.2020
Views:1848
Downloads:140
Metadata:XML DC-XML DC-RDF
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ŠKRBEC, Maruša, 2020, Vplivnostno trženje modnih blagovnih znamk z vidika porabnikov : magistrsko delo [online]. Master’s thesis. Ljubljana : M. Škrbec. [Accessed 27 August 2025]. Retrieved from: http://www.cek.ef.uni-lj.si/magister/skrbec3900-B.pdf
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Secondary language

Language:English
Title:Influential marketing of fashion brands from a consumer perspective
Keywords:marketing, advertising, social networks, brands, textile industry, consumer behaviour, research, analysis

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