Oblikovanje digitalne trženjske strategije za podjetje Isomat : magistrsko delo

Pregel, Daša (author), Čater, Barbara (mentor)

• Language: Slovenian
• Keywords: trženje, medorganizacijsko trženje, majhna podjetja, elektronsko trženje, digitalizacija, strategija trženja, case study, Isomat
• Work type: Master's thesis/paper
• Typology: 2.09 - Master's Thesis
• Organization: EF - School of Economics and Business
• Place of publishing: Ljubljana
• Publisher: [D. Pregel]
• Year: 2020
• Number of pages: IV, 70, 19 str.
• PID: 20.500.12556/RUL-122656
• UDC: 339.138
• COBISS.SI-ID: 36769027
• Publication date in RUL: 15.12.2020

Secondary language

• Language: English
• Title: Creating a digital marketing strategy for Isomat
• Keywords: marketing, intercompany marketing, small enterprises, electronic marketing, digitalization, marketing strategy, case study, Isomat