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Zvestoba kupcev pri generaciji milenijcev : zaključna strokovna naloga visoke poslovne šole
ID Turšič, Daša (Author), ID Čater, Barbara (Mentor) More about this mentor... This link opens in a new window

URLURL - Presentation file, Visit http://www.cek.ef.uni-lj.si/vps_diplome/tursic1209.pdf This link opens in a new window

Language:Slovenian
Keywords:trženje, potrošništvo, potrošnik, lojalnost, starost, medgeneracijske razlike, raziskave, analiza
Work type:Final paper
Typology:2.11 - Undergraduate Thesis
Organization:EF - School of Economics and Business
Place of publishing:Ljubljana
Publisher:[D. Turšič]
Year:2020
Number of pages:II, 28, 7 str.
PID:20.500.12556/RUL-122612 This link opens in a new window
UDC:366
COBISS.SI-ID:34249475 This link opens in a new window
Publication date in RUL:15.12.2020
Views:943
Downloads:58
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Secondary language

Language:English
Title:Customer loyalty in the millennial generation
Keywords:marketing, consumerism, consumer, loyalty, age, generation gap, research, analysis

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