Analiza trženja hitre mode : zaključna strokovna naloga visoke poslovne šole

Erman, Hana (author), Bodlaj, Mateja (mentor)

• Language: Slovenian
• Keywords: trženje, tekstilna industrija, oglaševanje, oglas, blagovne znamke, vedenje potrošnikov, primeri, Zara, H&M, Primark, Topshop, Forever 21
• Work type: Final paper
• Typology: 2.11 - Undergraduate Thesis
• Organization: EF - School of Economics and Business
• Place of publishing: Ljubljana
• Publisher: [H. Erman]
• Year: 2020
• Number of pages: II, 28 str.
• PID: 20.500.12556/RUL-122591
• UDC: 366
• COBISS.SI-ID: 32605955
• Publication date in RUL: 15.12.2020

Secondary language

• Language: English
• Title: Fast fashion marketing analysis
• Keywords: marketing, textile industry, advertising, advertisement, brands, consumer behaviour, cases, Zara, H&M, Primark, Topshop, Forever 21