Analiza porabnikovega nakupnega procesa mleka in mlečnih izdelkov : zaključna strokovna naloga visoke poslovne šole

Ferfolja, Maja (author), Kos Koklič, Mateja (mentor)

• Language: Slovenian
• Keywords: trženje, vedenje potrošnikov, nakup, odločanje, mlekarstvo, trg, raziskave, analiza
• Work type: Final paper
• Typology: 2.11 - Undergraduate Thesis
• Organization: EF - School of Economics and Business
• Place of publishing: Ljubljana
• Publisher: [M. Ferfolja]
• Year: 2020
• Number of pages: II, 25, 16 str.
• PID: 20.500.12556/RUL-122490
• UDC: 366
• COBISS.SI-ID: 32193795
• Publication date in RUL: 15.12.2020

FERFOLJA, Maja, 2020, Analiza porabnikovega nakupnega procesa mleka in mlečnih izdelkov : zaključna strokovna naloga visoke poslovne šole [online]. Bachelor’s thesis. Ljubljana : M. Ferfolja. [Accessed 26 March 2025]. Retrieved from: http://www.cek.ef.uni-lj.si/vps_diplome/ferfolja1163.pdf

Secondary language

• Language: English
• Title: Analysis of consumer consumption process of milk and dairy products
• Keywords: marketing, consumer behaviour, purchasing, decision making, dairying, market, research, analysis