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Trajnostni razvoj in marketing v storitvenih dejavnostih: primer glampinga v Sloveniji : primer glampinga v Sloveniji
ID Bizjak, Tinkara (Author), ID Jančič, Zlatko (Mentor) More about this mentor... This link opens in a new window

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Abstract
Turistična industrija, ki že desetletja izjemno hitro raste, je postala eden največjih svetovnih gospodarskih sektorjev. Jasno je, da turizem prinaša mnogo pozitivnih učinkov, vendar so se z izjemno hitrim razvojem turizma in naraščanjem števila turistov pojavile tudi številne negativne posledice. To je spodbudilo razvoj novih oblik turizma, ki temeljijo na trajnostnih načelih. Eno izmed takšnih oblik turističnih storitev predstavlja glamping oziroma glamurozno kampiranje. V diplomskem delu sem raziskovala odnos med glamping storitvami in konceptom trajnostnega razvoja. Za raziskovanje sem uporabila kvalitativni pristop zbiranja podatkov in s štirimi ponudniki glamping storitev v Sloveniji izvedla polstrukturirane intervjuje. S pomočjo intervjujev sem ugotavljala, ali ponudniki razumejo ključne koncepte povezane s trajnostjo in ali glamping storitve dejansko prispevajo oziroma v kakšni meri prispevajo k trajnostnemu razvoju v turizmu. Raziskava je pokazala, da ponudniki ključne koncepte dobro poznajo in jih tudi uspešno implementirajo v glamping storitve. Ponudniki predstavljajo dobre primere trajnostnega poslovanja; glamping storitve sledijo načelom trajnostnega razvoja.

Language:Slovenian
Keywords:storitve, trajnostni razvoj, trajnostni turizem, trajnostni marketing, glamping
Work type:Bachelor thesis/paper
Typology:2.11 - Undergraduate Thesis
Organization:FDV - Faculty of Social Sciences
Place of publishing:Ljubljana
Publisher:[T. Bizjak]
Year:2020
Number of pages:63 str.
PID:20.500.12556/RUL-122356 This link opens in a new window
UDC:338.48:502.131.1(043.2)
COBISS.SI-ID:41245443 This link opens in a new window
Publication date in RUL:03.12.2020
Views:1168
Downloads:280
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Secondary language

Language:English
Title:Sustainable Development and Marketing in Service Activities: The Case of Glamping in Slovenia : diplomsko delo
Abstract:
The tourism industry which has been growing extremely fast for decades has become one of the world’s largest economic sectors. Clearly, tourism enables many positive effects. However, many negative consequences have also emerged along with the extremely rapid development of tourism and the growing number of tourists. This has encouraged the development of new forms of tourism based on sustainable principles. One such form of tourist services is glamping or glamorous camping. In my bachelor’s thesis, I researched the relationship between glamping services and the concept of sustainable development. For the research, I used the qualitative approach of data collection and conducted semi-structured interviews with four providers of glamping services in Slovenia. Through interviews, I was ascertaining whether the providers understand the key concepts related to sustainability and whether glamping services actually contribute or to what extent they contribute to sustainable development in tourism. The research showed that the providers are well acquainted with the key concepts and that they also successfully implement them in glamping services. The providers represent good examples of sustainable business. Their glamping services pursue the principles of sustainable development.

Keywords:services, sustainable development, sustainable tourism, sustainable marketing, glamping

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