Poslovni modeli za storitve spletnega anketiranja : diplomsko delo

Halilović, Erna (author), Vehovar, Vasja (mentor)

Programska oprema se vse pogosteje ponuja kot spletna storitev – programje kot storitev (angl. Sofware as a Service). Pri tem uporabnik programske opreme ne namesti pri sebi, ampak jo uporabi na strani ponudnika. Sem sodijo tudi storitve orodij za spletno anketiranje. Z večanjem stroškov in naraščajočo kompleksnostjo funkcionalnosti so se pri teh orodjih pojavile cenovne kategorije, ki se oblikujejo na podlagi odgovarjajočega poslovnega modela. Ker je teh orodij več sto, vsako pa ima različne pakete, se uporabnik srečuje s težavo izbire, podobno kot uporabniki katere koli druge storitve na trgu. V diplomskem delu naprej obravnavamo poslovne modele in spremembe, ki jih je prinesla digitalizacija. Predstavimo tudi razvoj orodij za spletno anketiranje. V empiričnem delu smo analizirali cene in funkcionalnosti 49-ih orodij za spletno anketiranje. Pogoj je bil, da ima orodje brezplačni paket oziroma brezplačni preizkus paketov. Izkaže se, da nobeno orodje ne nudi vseh funkcionalnosti brezplačno. Prevladujejo modeli, ki ponujajo funkcionalnosti v treh do štirih cenovnih paketih. Pri tem obstajajo med orodji velike razlike in nekonsistentnosti pri zaračunavanju funkcionalnosti. Identificirali smo tudi nekaj orodij, ki uporabljajo model plačevanja po respondentu. Vse več orodij poleg storitve spletnega anketiranja ponuja tudi respondente iz lastnega panela.

• Language: Slovenian
• Keywords: poslovni model, programska oprema kot storitev, programska orodja, spletno anketiranje.
• Work type: Bachelor thesis/paper
• Typology: 2.11 - Undergraduate Thesis
• Organization: FDV - Faculty of Social Sciences
• Place of publishing: Ljubljana
• Publisher: [E. Halilović]
• Year: 2020
• Number of pages: 48 str.
• PID: 20.500.12556/RUL-121953
• UDC: 303:004.762(043.2)
• COBISS.SI-ID: 38306819
• Publication date in RUL: 12.11.2020

Secondary language

• Language: English
• Title: Business models for web survey service

Abstract

In recent years, software has been increasingly offered in a form of Software as a Service (SaaS), where the user needs no installation, but consumes the service on the provider side. This also includes services related to web surveys. As the cost and complexity of these services increased, the price categories for related functionalities emerged as packages, based on a corresponding business model. There are hundreds of web survey tools, each with many packages, so users face a selection problem similar to any other service on the market. In diploma thesis we first give an overview of business models and their relation to digitalisation. We also present the development of web survey tools. In the empirical part we analysed 49 selected tools, which also offer a free package or a free trial version for their packages. No tool offers all functionalities for free. It turns out that three to four packages dominate, but there are considerable differences and inconsistencies between the tools with respect to pricing of certain functionalities. We also encounter few tools with a payment per respondent model. In addition to providing the web survey service, more and more tools are setting their own online panel so that they can also offer the samples of respondents.

• Keywords: business model, software as a service, software tools, online survey.