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Vpliv staginga na zaznano kakovost izkušnje z dogodkom: primer maturantskega plesa
ID Šehović, Edin (Author), ID Kline, Mihael (Mentor) More about this mentor... This link opens in a new window

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Abstract
Na posebnem dogodku ljudje dobijo priložnost za izkušnjo, ki je sicer niso vajeni in ki presega normalne izkušnje iz vsakdanjika. Izkušnje se zgodijo v vsakem posamezniku, ki je bil vključen na katerikoli ravni. Ker so preveč osebne, jih pravzaprav ne moremo obljubiti udeležencem dogodka, lahko pa jih poskusimo omogočiti. S premišljeno in ustvarjalno uporabo različnih sestavin staginga, ki so odvisne od glavne teme dogodka, lahko vplivamo na zaznano kakovost izkušnje z dogodkom pri udeležencih. Ker je pomembno vedeti, ali smo izpolnili njihova pričakovanja, je treba zaznano kakovost tudi meriti. V prvem delu diplomskega dela sem na podlagi literature izpostavil najpomembnejše sestavine staginga in ključne dimenzije kakovosti izkušnje z dogodkom. V empiričnem delu sem s kvantitativno metodo ugotavljal vpliv višje zaznane kakovosti posamezne dimenzije na višjo zaznano kakovost izkušnje z dogodkom. Iz rezultatov raziskave je razvidno, da višja zaznana kakovost programa, valence, higienikov in interakcije med udeleženci pozitivno vpliva na višjo zaznano kakovost izkušnje. Po drugi strani pa zaznana kakovost prizorišča, presenetljivo, ne pripomore k pojasnjevanju variance zaznane kakovosti izkušnje.

Language:Slovenian
Keywords:zaznana kakovost izkušnje, dogodki, sestavine staginga
Work type:Bachelor thesis/paper
Organization:FDV - Faculty of Social Sciences
Year:2020
PID:20.500.12556/RUL-121923 This link opens in a new window
COBISS.SI-ID:31256835 This link opens in a new window
Publication date in RUL:09.11.2020
Views:606
Downloads:67
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Secondary language

Language:English
Title:The influence of staging on perceived event experience quality: the case of prom
Abstract:
By visiting special events people are given an opportunity for an experience that they are not familiar with and that transcends everyday experience. Experiences occur in any individual that has been engaged on any level and because they are so highly personal they cannot be even promised to visitors. They can, however, be facilitated. Employing different elements of staging that revolve around the central theme prudently and creatively, we can influence guests' perceived quality of the event experience. It is important to know whether we met their expectations, therefore measuring perceived quality is necessary. The theoretical part highlights the most important elements of staging and the most crucial dimensions of the event experience. In the empirical part, a quantitative method was used to assess the influence a higher perceived dimension quality has on a higher perceived event experience quality. The study showed that a higher perceived quality of program, valence, hygiene attributes and guests' interaction has a positive influence on a higher perceived experience quality. Surprisingly, perceived event environment quality does not contribute to explaining the variance of perceived experience quality.

Keywords:perceived event experience quality, events, elements of staging

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