The master's thesis presents ethnographic portraits of six interlocutors who run farms with an Ecological certification in the area of the Bloke plateau and their motives for conversion to the ecological farming and their ways of adapting to this status.
I was mainly interested in why the interlocutors decided to obtain the title and certificate "organic farm", their motivations and self-reflection. It is important for an organic farm not to use unnatural fertilizers and food additives, besides, this kind of farming includes a bit more manual labor. In this work, I analyse the role of subsidies, personal motives, traditional farming
methods, inspection and other agricultural services, marketing and visions of other factors on the farmers' decision to switch to the status of organic farms. In the work I also describe the organization of organic farms, namely the organization of IFOAM (International Federation of Organic Agriculture), and the role of local organizations, which encouraged Slovenian farmers
to convert. The interlocutors from Bloke do not know international organizations, they know Slovenian organizations that influenced to a certain degree their decisions and the manner of their. I contextualize my research with the findings of agrarian anthropology, with an emphasis on some recent findings on organic farming in the world as well as on family farming in Slovenia.
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