Modern media organizations are marked by the wall between business and editorial part of the media. Its appearance coincides with appearance of advertising, but as early as the end of the last century the strength of the wall began to weaken. Advertising and political ideas, thoughts, instructions, even commands, crosses the wall that is not solid enough to maintain journalistic autonomy. In Slovenia, the relations between business and editorial part of the media are no different – they are tense, but keep getting more and more cooperative. Enforcing journalistic right is increasingly being washed away by the search for common paths between the two parts of media, and the journalists and their ethical code are lingering between both sides, what from journalists requires big decisions. All the above also affects journalistic creativity, for which freedom of opinion and decision making is necessary. Maintaining it requires dealing with even more challenges. How Slovenian journalists understand the concept of a wall between business and editorial part of media, how the wall affects their journalistic creativity and autonomy and how they maintain it, if they maintain it, I was researching with semi-structured interviews with journalists employed in various editorial offices across Slovenia. I have found that the wall is turning into a curtain, that it is becoming more and more permeable, and the ethical code is becoming progressively an unattainable ideal. Some journalists are still trying to preserve the wall, but not for a high price. It is also possible to discern a various interpretation of the wall among different generations of journalists, where younger ones more than in journalistic right believe in searching for common paths with business side of the media.