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Zid med uredniškim in poslovnim delom medija: študija razumevanja slovenskih novinarjev : študija razumevanja slovenskih novinarjev
Rudman, Eva (Author), Vobič, Igor (Mentor) More about this mentor... This link opens in a new window, Kline, Miro (Co-mentor)

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Abstract
Moderne medijske organizacije zaznamuje zid med poslovnim in uredniškim delom medija. Njegov pojav sovpada z začetkom oglaševanja, že ob koncu prejšnjega stoletja pa je trdnost zidu začela popuščati. Oglaševalske in politične ideje, misli, navodila, celo ukazi, prehajajo čez zid, ki ni dovolj trden, da bi ohranjal novinarsko avtonomijo. Tudi v Sloveniji odnos med poslovnim in uredniškim delom ni drugačen – je napet, a vedno bolj kooperativen. Uveljaviti novinarski prav se vedno bolj umika iskanju skupne poti med obema deloma, novinarji pa s svojim kodeksom obvisijo nekje vmes, kar od njih zahteva velike odločitve. Vse to vpliva tudi na novinarsko kreativnost, ki za svoj pogoj potrebuje svobodo mišljenja in odločanja in tako pri svojem uveljavljanju zahteva še nekaj dodatnih izzivov. S polstrukturiranimi intervjuji z novinarji, zaposlenimi v različnih uredništvih po Sloveniji, sem ugotavljala, kako novinarji slovenskih medijev razumejo koncept zidu med poslovnim in uredniškim delom medija, kako ta vpliva na njihovo novinarsko kreativnost in avtonomijo ter kako ga, če ga, vzdržujejo. Ugotovila sem, da se zid spreminja v zaveso, je vedno bolj propusten, kodeks pa postaja vedno bolj nedosegljiv ideal. Nekateri novinarji se sicer zid še trudijo vzdržati, vendar ne za vsako ceno, prav tako pa je očitno razbrati drugačno interpretacijo in sodbo zidu med mlajšimi in starejšimi generacijami novinarjev, kjer mlajše veliko bolj kot v branike novinarstva verjamejo v iskanje skupne poti s poslovnim delom.

Language:Slovenian
Keywords:slovenski mediji, zid, poslovni del, uredniški del, kreativnost
Work type:Master's thesis/paper (mb22)
Tipology:2.09 - Master's Thesis
Organization:FDV - Faculty of Social Sciences
Year:2020
Publisher:[E. Rudman]
Number of pages:180 str.
UDC:070(043.2)
COBISS.SI-ID:36493827 This link opens in a new window
Views:135
Downloads:58
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Secondary language

Language:English
Title:The wall between the editorial and business part of the media: a study of the understanding of Slovenian journalists : magistrsko delo
Abstract:
Modern media organizations are marked by the wall between business and editorial part of the media. Its appearance coincides with appearance of advertising, but as early as the end of the last century the strength of the wall began to weaken. Advertising and political ideas, thoughts, instructions, even commands, crosses the wall that is not solid enough to maintain journalistic autonomy. In Slovenia, the relations between business and editorial part of the media are no different – they are tense, but keep getting more and more cooperative. Enforcing journalistic right is increasingly being washed away by the search for common paths between the two parts of media, and the journalists and their ethical code are lingering between both sides, what from journalists requires big decisions. All the above also affects journalistic creativity, for which freedom of opinion and decision making is necessary. Maintaining it requires dealing with even more challenges. How Slovenian journalists understand the concept of a wall between business and editorial part of media, how the wall affects their journalistic creativity and autonomy and how they maintain it, if they maintain it, I was researching with semi-structured interviews with journalists employed in various editorial offices across Slovenia. I have found that the wall is turning into a curtain, that it is becoming more and more permeable, and the ethical code is becoming progressively an unattainable ideal. Some journalists are still trying to preserve the wall, but not for a high price. It is also possible to discern a various interpretation of the wall among different generations of journalists, where younger ones more than in journalistic right believe in searching for common paths with business side of the media.

Keywords:Slovenian media, the wall, business part, editorial part, creativity

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