Odnos osnovnošolcev do hitre mode

Kovač, Sebastjan (author), Pavko Čuden, Alenka (mentor), Lovšin Kozina, Francka (co-mentor)

Hitra moda postaja vse bolj aktualna tema tudi v svetu mladih, še posebno ker so mladi vse bolj ozaveščeni o negativnih vplivih modne in tekstilne industrije. Hitra moda se nanaša na poceni in hitro dostopna oblačila, ki posnemajo trenutne modne trende. Z magistrskim delom smo želeli izvedeti, kako dobro osnovnošolci poznajo lastnosti hitre mode, prav tako smo želeli ugotoviti, kako se osnovnošolci vedejo kot potrošniki pri nakupu oblačil; analizirati smo želeli njihove nakupne navade, ugotoviti, kaj storijo z oblačili, ki jih ne potrebujejo več, in oceniti njihov odnos do oblačil iz druge roke. Raziskava, ki smo jo izvedli, je bila kvantitativna in kavzalno neeksperimentalna. V raziskavo je bilo vključenih 258 osnovnošolcev iz 6., 7., 8. in 9. razreda. Rezultati so pokazali, da devetošolci bolje prepoznajo značilnosti hitre mode od mlajših razredov, pri čemer so se bolje izkazala dekleta kot fantje. Za nakup oblačil se osnovnošolci odločajo predvsem, ko so stara premajhna ali ko potrebujejo oblačila, primerna letnemu času; najpogosteje nakupujejo na tri ali štiri mesece v nakupovalnih centrih oziroma velikih trgovinah na drobno, kot sta H&M in Zara, ter pri tem kupijo tri ali štiri izdelke. Ko mladi oblačil ne potrebujejo več, jih najpogosteje podarijo sorodniku ali prijatelju. Dekleta oddajo več oblačil kot fantje. Večina osnovnošolcev je nezaupljiva do nošenja oziroma nakupa oblačil iz druge roke v trgovinah s tovrstnimi oblačili. Pridobljeni rezultati lahko pripomorejo k lažjemu razumevanju mladostnika kot potrošnika, še posebno pri nakupovanju oblačil, ki so eden najpomembnejših dejavnikov pri iskanju lastne identitete mladostnika.

• Language: Slovenian
• Keywords: hitra moda
• Work type: Master's thesis/paper
• Typology: 2.09 - Master's Thesis
• Organization: PEF - Faculty of Education
• Year: 2020
• PID: 20.500.12556/RUL-120578
• COBISS.SI-ID: 29059587
• Publication date in RUL: 25.09.2020

Secondary language

• Language: English
• Title: Secondary school students' attidute towards fast fashion

Abstract

Fast fashion is becoming an increasingly popular topic among young people, mainly because young people are becoming increasingly aware of the negative effects of the fashion and textile industry. Fast fashion is understood to be cheap and easily accessible clothing that imitates current fashion trends. With the master thesis we wanted to find out how well primary school students know the characteristics of fast fashion, we also wanted to find out how primary school students behave like consumers when buying clothes; we wanted to analyse their shopping habits, find out what they do with clothes that are no longer needed and evaluate their attitude towards second-hand clothes. The research we conducted was quantitative and causally non-experimental. The study involved 258 primary school students in grades 6, 7, 8 and 9. The results showed that the ninth-graders were more aware of the characteristics of fast fashion than the younger classes, with girls performing better than boys. Primary school students choose to buy clothes mainly when they are too small or when they need seasonal clothing; most often they spend every three or four months shopping in malls or large retail outlets such as H&M and Zara and buy three or four products. When young people no longer need clothes, they are usually given away to a relative or friend. Girls cast more clothes than boys. Most primary school students are more suspicious of wearing or buying second-hand clothes in clothing stores. The results obtained can help to better understand the young person as a consumer, especially when buying clothes, which is one of the most important factors in the young person's search for his or her own identity.

• Keywords: fast fashion