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Pozivi v oglaševanju in njihovo zaznavanje med porabniki : diplomsko delo
ID
Perko, Ana
(
Author
),
ID
Čater, Barbara
(
Mentor
)
More about this mentor...
URL - Presentation file, Visit
http://www.cek.ef.uni-lj.si/u_diplome/perko2973.pdf
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Language:
Slovenian
Keywords:
trženje
,
oglas
,
strategija
,
psihologija
,
psihologija potrošnika
,
potrošnik
,
etika
,
raziskave
,
televizija
,
analiza
Work type:
Undergraduate thesis
Typology:
2.11 - Undergraduate Thesis
Organization:
EF - School of Economics and Business
Place of publishing:
Ljubljana
Publisher:
[A. Perko]
Year:
2007
Number of pages:
49 str., 31 str. pril.
PID:
20.500.12556/RUL-12056
UDC:
659.1
COBISS.SI-ID:
17375718
Publication date in RUL:
11.07.2014
Views:
1121
Downloads:
223
Metadata:
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Secondary language
Language:
Unknown
Keywords:
marketing
,
advertisement
,
strategy
,
psychology
,
consumer psychology
,
consumer
,
ethics
,
research
,
television
,
analysis
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