Vloga personaliziranih sporočil za spodbudo v mobilni aplikaciji za spremembo vedênja

JANKOVIČ, AMADEJ (author), Pejović, Veljko (mentor), Kolenik, Tine (co-mentor)

Namen diplomske naloge je določiti vlogo sporočil, prilagojenih uporabnikovim osebnostnim lastnostim, na motivacijo uporabnika mobilne aplikacije za spremembo vedênja. Pozitivna sprememba vedênja je aktualna tema v svetu, saj je ključno orodje za zmanjšanje tako gospodarskega kot tudi zdravstvenega vpliva preprečljivih bolezni, kot so diabetes, čezmerna debelost in depresija. Da bi odkrili vpliv personaliziranega prilagajanja vsebine v aplikacijah za spremembo vedênja smo zasnovali študijo, v sklopu katere smo izdelali Android aplikacijo, ki je uporabniku omogočala zastavljanje ciljev. Uporabnika smo nato poskušali motivirati s personaliziranimi sporočili. Zabeležene podatke smo analizirali s statističnimi metodami in potrdili, da so personalizirana sporočila za nekatere uporabnike statistično značilno bolj motivirajoča kot neprilagojena in neprilagojena za nekatere bolj motivirajoča kot prilagojena, kar nam daje zaupanje za nadaljnje raziskovanje in identifikacijo značilnih skupin, ki so dovzetne za personalizirano prepričevanje na podlagi osebnosti in skupin, ki niso.

• Language: Slovenian
• Keywords: intervencije za spremembo vedênja s prepričljivimi tehnologijami, personalizacija, osebnost, mobilne aplikacije
• Work type: Bachelor thesis/paper
• Typology: 2.11 - Undergraduate Thesis
• Organization: FRI - Faculty of Computer and Information Science
• Year: 2020
• PID: 20.500.12556/RUL-119835
• COBISS.SI-ID: 30967555
• Publication date in RUL: 11.09.2020

Secondary language

• Language: English
• Title: The role of personalised stimulus messages in a mobile application for behaviour change

Abstract

The aim of this thesis is to determine the role of messages, adapted according to a user's personality traits, on the motivation of a mobile behaviour change application user. Positive behaviour change is a timely and relevant topic, as it is a key tool for reducing both the economic and health impact of preventable diseases, such as diabetes, obesity, and depression. To discover the impact of personalised content adaptation in behaviour change applications, we designed a study in which we created an Android application that allowed the user to set goals. We then tried to motivate the user with personalised messages. We analyzed the recorded data with statistical methods and confirmed that personalised messages are statistically significantly more motivating for some, while impersonalised messages remain more motivating for other users. This gives us confidence to further explore and identify characteristic groups susceptible to personalised persuasion based on personality, as well as those groups that are not susceptible to personalised persuasion.

• Keywords: digital behaviour change interventions, personalisation, personality, mobile applications