The purpose of this thesis is to study the field of outdoor design. We focused on out-door advertising as well as on creative and different posters, specifically on other external advertising solutions.
We can divide our thesis into two sections. The first section is theoretical, in which we focus on and explore the theory behind creative outdoor design. We discuss the concept of advertising, its history and types, the concept of creativity and, last but not least, creative advertising. Knowledge of these concepts and good practices was necessary for further work that we undertook.
We focused on the practical part in the second section of the thesis.
In this part, using interviews and questionnaires, we analyzed high-profile cam-paigns from around the world and examined the Slovenian creative advertising market.
From this analysis and examination, we determined how, and to what extent, crea-tive solutions affect people. Using the information we garnered, we designed our own creative billboards for an actual company.
After the practical portion was completed, we analyzed our work and assessed whether it was done successfully.
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