Analiza spletnih mest namenjenih lepotnim storitvam

Zalar, Zala (author), Javoršek, Dejana (mentor)

Namen diplomskega dela je analiza spletnih mest, namenjenih lepotnim storitvam. Po prej zastavljenih kriterijih smo analizirali tako slovenska kot tuja spletna mesta in ugotovili, katera spletna mesta izpolnjujejo izbrane kriterije. V teoretičnem delu je predstavljen proces oblikovanja in načrtovanja spletnih mest v sedmih kategorijah (oblikovna podoba, navigacija, vsebina, uporabnost, interaktivnost, tehnični in marketinški vidik). Določen je bil večkriterijski model za vrednotenje kakovosti tovrstnih spletnih mest, ki je obsegal 52 kriterijev v sedmih kategorijah. Na ta način smo izvedli analizo vzorca 20 spletnih mest, v katero je bilo vključenih 10 slovenskih in 10 tujih spletnih mest namenjenih lepotnim storitvam. Vključena spletna mesta so morala vsebovati vsaj tri različne lepotne storitve, kot so frizerstvo, depilacija, manikira, pedikura itd. Rezultati analize so predstavljeni v več preglednicah, ki so razdeljene v sedem kategorij ter ločene glede na slovensko ali tuje spletno mesto. Spletna mesta so v razpredelnicah oštevilčena ter predhodno označena. Rezultati raziskave so pokazali, da so v večji meri boljše rezultate dosegla slovenska spletna mesta, namenjena lepotnim storitvam, medtem ko so tuja imela zelo mešane rezultate. Nekatera so dosegla zelo dobre rezultate, medtem ko druga slabše.

• Language: Slovenian
• Keywords: lepotne storitve, analiza spletnih mest, kriterij kakovosti, večkriterijski model
• Work type: Bachelor thesis/paper
• Organization: NTF - Faculty of Natural Sciences and Engineering
• Year: 2020
• PID: 20.500.12556/RUL-119267
• Publication date in RUL: 05.09.2020

Secondary language

• Language: English
• Title: Analysis of websites for beauty services

Abstract

The purpose of the diploma thesis was to analyse websites dedicated to beauty services. According to the previously set criteria, we analysed both Slovenian and foreign websites and determined which websites met the set criteria. The theoretical part presents the process of designing and planning websites in seven categories (design, navigation, content, usability, interactivity, technical aspect and marketing aspect). A multi-criteria model for evaluating the quality of such sites was established comprising 52 criteria in seven categories. In this way, we performed an analysis of a sample of 20 websites, which included ten Slovenian and ten foreign websites dedicated to beauty services. The websites included had to contain at least three different beauty services such as hairdressing, waxing, manicures, pedicure and so on. The results of the analysis are presented in several tables, which are divided into seven categories and separated according to the Slovenian or foreign website. Websites are numbered and pre-marked in the tables. The results of the research showed that to a greater extent Slovenian websites dedicated to beauty services achieved better results, while foreign ones had very mixed results. Some achieved very good results, while others were worse.

• Keywords: beauty services, analysis of websites, the quality criteria, multi – criteria model