Izdelava in oglaševanje voščilnic

Semič, Lucija (author), Ahtik, Jure (mentor)

Diplomsko delo opisuje izdelavo in oglaševanje voščilnic. Prvi del teoretičnega dela obsega pregled zgodovine voščilnic po svetu in na Slovenskem. Osredotočili smo se na predstavitev večjih praznikov, njihov pomen in simbole. Drugi del teoretičnega dela obsega pregled pojmov oglaševanja in družbenih omrežij, kot sta Facebook in Instagram ter spletna platforma Etsy, na katerih smo voščilnice tudi predstavili. Praktični del diplomske naloge obsega analizo trga ter potek izdelave dveh sklopov voščilnic. V prvem sklopu smo s pomočjo vektorskih grafik izdelali personalizirane voščilnice za rojstni dan, ki so nastale s pomočjo referenčnih fotografij upodobljenih oseb. Drugi sklop je namenjen veliki noči, božiču in valentinovemu, kjer smo z uporabo serij lahkotnih vektorskih grafik izdelali komplet voščilnic, ki je povezan v celoto. Lotili smo se tudi izdelave logotipa blagovne znamke, namenjene lažjemu oglaševanju voščilnic na spletu. Končno datoteko smo ustrezno pripravili za tisk in voščilnice natisnili. Izdelke smo ustrezno fotografirali, saj smo fotografije potrebovali za predstavitev na spletu. Preverili smo, kako brezplačno oglaševati izdelke na družbenih omrežjih Facebook in Instagram, kjer smo tudi odprli poslovni profil. Na spletni platformi Etsy smo odprli trgovino namenjeno prodaji voščilnic, kjer smo spoznali postopke spletne prodaje. V rezultatih z razpravo so predstavljene prednosti in slabosti oglaševanja na omenjenih omrežjih.

• Language: Slovenian
• Keywords: oblikovanje, oglaševanje, voščilnice, Facebook, Instagram, Etsy
• Work type: Bachelor thesis/paper
• Organization: NTF - Faculty of Natural Sciences and Engineering
• Year: 2020
• PID: 20.500.12556/RUL-119155
• Publication date in RUL: 04.09.2020

Secondary language

• Language: English
• Title: Designing and advetrising of greeting cards

Abstract

The diploma thesis describes the production and advertising of greeting cards. The theoretical part consists of fan overview of the history of greeting cards worldwide and in Slovenia. Our focus was on presenting major holidays, their meaning and symbols. The theoretical part also includes an overview of the concepts of advertising and social networks, such as Facebook and Instagram, and the Etsy platform, on which greeting cards were also presented. In the practical part of the diploma thesis we were made an analysis of the market.We were also focused on the production of two types of greeting cards. The first type was made by using vector graphic to create personalized birthday cards, which were created using reference photo of the depicted persons. The second type of greeting cards was dedicated to Easter, Christmas and Valentine's Day, where we have created series of cards that are integrated as a whole using series of funny vector graphics. We have also designed a brand logo for promotion of greeting cards on networks. The final file was properly prepared for printing and greeting cards were printed. Then we photographed the cards appropriately as we needed the photos for presenting products on the networks. We checked how to advertise products for free on Facebook and Instagram, where we also opened business profile. At Etsy platform we opened a store dedicated to greeting cards, where we learned about online sales. The result of the discussion outline the advantages and disadvantages of advertising on these networks.

• Keywords: designing, advertising, greeting cards, Facebook, Instagram, Etsy