In my diploma thesis I focus on the conceptualization of visual politics and how political posters
shape it. To analyze political posters, I used the tools of semiology and examined the areas that
should be influenced by propaganda to be successful. By presenting visual policy, semiology
and propaganda, we get the framework within which I theoretically operated. Activation of
Cold War propaganda blurred the line between truth and desired truth. The intentions of the
propaganda were extremely clear and did not select the means to reach the goal. Defining
propaganda is crucial, as we get the material we are going to analyze and get an idea of what
propaganda is. Jowett & O'Donnell helped me the most. An important consideration in the
analysis of posters is also provided by Marx and Engels, who say that ruling ideas are ideas of
the ruling class. Reading the correspondence of theorists, theories of the politics of
visualization, propaganda, and semiology contributes significantly to the attempt to explain
political posters as a tool of propaganda activity. Understanding political posters is crucial
because it shows us the intentions and aspirations of propagandists to shape society and the
nation by their own standards. Propaganda is so very political and it plays a significant role in
shaping social change.
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