Photos have a huge impact to sales of a certain product regarding to online sales. We live in a world where we are constantly bombarded with enormous amount of information therefore it is especially important for advertising to use photos which the target audience likes.
In the theoretical section of the thesis there will be firstly presented some basics of photography and thereby easier understanding of the camera. Also, there will be presented a short theory about web shop, digital marketing, social media and some examples of good advertisements and photos.
Experimental section of the thesis will cover a set of photos of one product in web shop Twistshake.si, the setting of the scene and photographing in different styles. Facebook social media will be used as a marketing communication channel. In experimental section will be done analysis of Facebook marketing campaign and comparison to actual sales or page visits of selected products on a web shop of company Evitas Shop d.o.o.
The thesis will show the impact of photography on sales increase of a product.
The aim of thesis is to present how photography influence the behaviour of potential customers on social media networks. Especially it will focus on how the use of low quality and unedited photos effects worse on sales and behaviour and communication with customers compared to use of high quality and edited photos.
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