Portal is a small family company situated in Koper, Slovenia. They manufacture aluminium windows, shutters as well as internal and external doors. Their main feature is the use of aluminium. This thesis is a complete remodel of the corporate identity of the aforementioned company. In the theoretical part, we first defined what corporate identity is and explained its key elements. We found that a corporate identity is composed primarily of the logo, colour and typography. Moving forward, we described the other elements of a corporate identity, the printed matters (business card, mailing list, invoice, envelope), printed advertising (poster, leaflet, catalogue, brochure) as well as online advertising (web page, social media, web adverts). Following is the experimental part. Firstly, we described the company for which we conducted the remodel and analysed the current corporate identity as well as their communication channels. We also analysed two rival companies Jelovica and PVC Nagode. We evaluated their corporate identities and attempted to apply what we had learned to our own project. Next, we began with the remodel, specifically with the logo. Working off of the current square logo, we changed the typography to make it more fitting. We left the base colour as is and only altered the shade as per the wishes of the customer. When we finalised the logo, we moved on to remodelling the business card, the mailing list and the invoice. Finally, we also designed a company shirt and created an example of a Facebook social media post.
|
