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Pilotni projekt študent prodekan : diplomsko delo
Pulko, Nejc (Author), Rihter, Liljana (Mentor) More about this mentor... This link opens in a new window

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Abstract
Pilotni projekt študent prodekan je najnovejši pristop h krepitvi javne podobe Fakultete za socialno delo. Njegova vsebina predstavlja inovativen način za sistematično organizacijo promocije študijske smeri socialno delo na kariernih dnevih poklicno-srednjih šol in gimnazij ter ostalih dogodkih promocije. Sočasno pa projekt ponuja smernice za mobilizacijo študentov v (ob)študijske dejavnosti in krepitev komunikacije med organi fakultete. Četudi pilotni projekt študent prodekan zasleduje več ciljev, sem se znotraj zaključnega dela omejil zgolj na raziskovanje javne podobe fakultete. Poizvedoval sem namreč o prepoznavnosti Fakultete za socialno delo med dijaki in zaposlenimi v tej izobraževalni ustanovi. Zatem sem uporabil empirične podatke za oblikovanje končnih sklepov in predlogov o tem, kako javno podobo fakultete še dodatno okrepiti. Pri tem sem si pomagal s poprej analizirano literaturo s področja strateškega načrtovanja tržnih dejavnosti, socialnega marketinga in načini komuniciranja v ne-tržnih organizacijah. Zatorej je največja strokovna relevantnost diplomskega dela ravno v tem, da sem vsa pridobljena znanja iz teoretičnega okvirja in podatke empiričnega dela povezal v shemo za oblikovanje akcijskega načrta. Dodatno vrednost pa predstavlja tudi pristop raziskovanja javne podobe fakultete, ki je potekal skozi enoletno izvajanje pilotnega projekta študenta prodekana.

Language:Slovenian
Keywords:strateško načrtovanje, socialni marketing, odnosi z javnostmi, tržno komuniciranje
Work type:Bachelor thesis/paper (mb11)
Tipology:2.11 - Undergraduate Thesis
Organization:FSD - Faculty of Social Work
Year:2020
Publisher:[N. Pulko]
COBISS.SI-ID:36252419 This link opens in a new window
Views:186
Downloads:74
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Secondary language

Language:English
Title:Pilot project student dean
Abstract:
The student pilot project is the latest approach to enhance the public image of Faculty of Social Work. Its content represents an innovative way to systematically promote the study of social work on career days in high schools and other events of promotion. At the same time, it also works towards mobilizing students in study activities and enhancing communication between various faculty's committees and boards. Even though the student pilot project has followed several goals, I have decided to explore the goal of improving the public image of the faculty. I asked for information about the recognition of the Faculty of Social Work among students and employees of this institution. After that, I used the empirical data to formulate definitive suggestions on how to enhance the public image of the faculty. Furthermore, I have analyzed the literature about strategical planning of marketing activities, social marketing and ways of communicating in non-market organizations. Therefore, the greatest professional relevance of this thesis is the combination of all the theoretical and empirical knowledge that has been joined/connected into a scheme for creating an action plan. Nevertheless, the approach of researching the public image of the faculty, which was carried out through the implementation of one-year pilot project of the Vice- Dean student, also gives an additional value to this thesis.

Keywords:strategic planning, social marketing, public relations, marketing communications

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