Izbira in vrednotenje informacij pri nakupnem odločanju potrošnikov vina : magistrsko delo

Vovk, Nina (author), Kuhar, Aleš (mentor), Košmerl, Tatjana (reviewer)

• Language: Slovenian
• Keywords: potrošniki, vino, uživanje vina, vedenje potrošnikov, nakupovalne navade, kupna moč, vpliv socio-demografskih značilnosti
• Work type: Master's thesis/paper (mb22)
• Tipology: 2.09 - Master's Thesis
• Organization: BF - Biotechnical Faculty
• Year: 2017
• Publisher: [N. Vovk]
• Number of pages: X, 56 f., [19] f. pril.
• UDC: 366.12:663.2
• COBISS.SI-ID: 4748664
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Secondary language

• Language: English
• Title: Wine consumer's selection and evaluation of information in the buying decision process : M. Sc. Thesis
• Keywords: consumers, wine, wine consumption, consumers behaviour, shopping habits, purchasing power, impact of socio-demographic characteristics