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Fenomen intenzivnega materinstva na družbenem omrežju Instagram : magistrsko delo
ID Čulk, Nežika (Author), ID Vezovnik, Andreja (Mentor) More about this mentor... This link opens in a new window

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Abstract
Magistrsko delo se ukvarja z razumevanjem sodobnega fenomena sharentinga, ki smo mu priča na družbenih omrežjih in ga sociologi tesno povezujejo s prakticiranjem intenzivnega materinstva ter otrokocentrične vzgoje. Razlogi za nastanek sodobnega fenomena so me pripeljali do časa, ko so ženske stopile na trg delovne sile, kar je kasneje močno vplivalo na družinsko življenje in tudi položaj ženske v družbi. Ženske so z vstopom v sfero dela postale dvojno obremenjene, saj se alokacija družinskega dela ni enakomerno odvila med partnerjema. Z nastankom družbenih omrežij so matere našle način, kako uspešno povezati delo in vlogo matere ter gospodinje, kar se danes zrcali v nastanku »mompreneur« ter v sodobnem pojavu sharentinga. Sharenting je praksa deljenja fotografij in osebnih informacij otrok na družbenih omrežjih; je sodobni fenomen, ki ga iz dneva v dan uporablja več mater ter je v zadnjem času prebudil zanimanje tudi pri številnih sociologih in digitalnih antropologih. Delo na podlagi teoretskih izhodišč in s pomočjo kvalitativne raziskovalne metode – polstrukturiranih intervjujev – ugotavlja, na kakšen način matere na svojih družbenih omrežjih prakticirajo koncept intenzivnega materinstva in otrokocentrizma, oziroma natančneje, na kakšen način matere uporabljajo sharenting ter kakšen je njegov pomen v korelaciji z znamčenjem otrok.

Language:Slovenian
Keywords:Feminizem, ženske in družina v času postmodernizma, intenzivno materinstvo, vplivnostni marketing, sharenting.
Work type:Master's thesis/paper
Typology:2.09 - Master's Thesis
Organization:FDV - Faculty of Social Sciences
Place of publishing:Ljubljana
Publisher:[N. Čulk]
Year:2020
Number of pages:126 str.
PID:20.500.12556/RUL-117800 This link opens in a new window
UDC:316.472.4:305(043.2)
COBISS.SI-ID:26499075 This link opens in a new window
Publication date in RUL:26.07.2020
Views:1933
Downloads:341
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Secondary language

Language:English
Title:Phenomenon of Intensive Motherhood on the Social Network Instagram
Abstract:
The master's thesis deals with the understanding of the modern phenomenon of sharenting, which we are witnessing on social networks and which sociologists closely associate with the practice of intensive motherhood and child-centered parenting. The reasons for the emergence of this modern phenomenon date back to the time when women entered the labor market, which later had a strong impact on family life and on the position of women in society. By entering the sphere of work, women became doubly burdened, as family work was not allocated evenly between the partners. With the emergence of social networks, mothers have found a way to successfully connect their work and their role of mother and housewife, which is today reflected in the emergence of the "mompreneur" and in the modern phenomenon of sharenting. Sharenting is the practice of sharing children's photos and personal information on social networks; it is a modern phenomenon used by more and more mothers every day. It has recently aroused interest among many sociologists and digital anthropologists as well. Based on the theoretical starting points and with the help of a qualitative research method – semi-structured interviews – the thesis determines how mothers practice the concept of intensive motherhood and child-centeredness on their social networks, or, more precisely, how mothers use sharenting and how significant it is in correlation with the commodification of children.

Keywords:Feminism, women and families in the postmodern era, intensive motherhood, influencer marketing, sharenting.

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