Thesis presents Alples Furniture Company and its activities in the marketing area with an emphasis on advertising. Company made use of different advertising media and is, considering the invested financial means into advertising activities, one of the leading companies in the woodworking industry. According to Linea Medija d.o.o., Slovenian advertising company, it cannot be compared to companies in other branches investing a higher percentage of financial means into advertising. The share of financial means, invested into advertising by Alples, and the share of financial means, invested into advertising by other branches on the Slovenian market, is also presented. The thesis also suggests enabling bigger recognition of the company among younger generations.
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