Oglaševanje pohištvenega podjetja Alples d.d. : diplomski projekt

Brišar, Karmen (author), Oblak, Leon (mentor), Kitek Kuzman, Manja (reviewer)

Predstavili smo pohištveno podjetje Alples in njegovo delovanje na področju trženja, s poudarkom na oglaševanju. Podjetje je bilo v preteklosti, glede na sredstva, vložena v oglaševalske in druge trženjske aktivnosti, eno izmed vodilnih v slovenski lesni panogi. Kljub temu pa se ne more kosati s podjetji iz drugih panog, ki po podatkih agencije Linea Medije d.o.o za oglaševanje namenijo precej več sredstev. Prikazali smo deleže finančnih sredstev, ki jih za trženje nameni podjetje Alples in deleže, ki jih za to namenijo druga podjetja na slovenskem trgu. Podali smo tudi predloge ukrepov, ki bi podjetju omogočili večjo propoznavnost, tudi med mlajšimi generacijami.

• Language: Slovenian
• Keywords: oglaševanje, trženje, podjetje Alples
• Work type: Diploma project paper
• Typology: 2.11 - Undergraduate Thesis
• Organization: BF - Biotechnical Faculty
• Place of publishing: Ljubljana
• Publisher: [K. Brišar]
• Year: 2015
• Number of pages: VIII, 36 f., [6] f. pril.
• PID: 20.500.12556/RUL-117705
• UDC: 674:339.138
• COBISS.SI-ID: 2392713
• Publication date in RUL: 22.07.2020

BRIŠAR, Karmen, 2015, Oglaševanje pohištvenega podjetja Alples d.d. : diplomski projekt [online]. Bachelor’s thesis. Ljubljana : K. Brišar. [Accessed 18 May 2025]. Retrieved from: https://repozitorij.uni-lj.si/IzpisGradiva.php?lang=eng&id=117705

Secondary language

• Language: English
• Title: Advertisment furniture company Alples d.d.

Abstract

Thesis presents Alples Furniture Company and its activities in the marketing area with an emphasis on advertising. Company made use of different advertising media and is, considering the invested financial means into advertising activities, one of the leading companies in the woodworking industry. According to Linea Medija d.o.o., Slovenian advertising company, it cannot be compared to companies in other branches investing a higher percentage of financial means into advertising. The share of financial means, invested into advertising by Alples, and the share of financial means, invested into advertising by other branches on the Slovenian market, is also presented. The thesis also suggests enabling bigger recognition of the company among younger generations.

• Keywords: advertisement, marketing, Alples company