Analiza pomembnosti kriterijev pri oglaševanju lesnih izdelkov in storitev : diplomsko delo - visokošolski strokovni študij

Jukić, Miha (author), Oblak, Leon (mentor), Jošt, Matej (comentor), Kitek Kuzman, Manja (reviewer)

Na tržišču je veliko ponudnikov lesnih izdelkov in storitev, zato si morajo podjetja neprestano prizadevati za izboljšanje ali vsaj ohranitev svojega tržnega deleža. Načinov je več, eden izmed njih je tudi oglaševanje. Ponudnik mora pripraviti tak oglas, ki bo potrošnikom všeč. Pri tem mora upoštevati številne kriterije, kakor tudi dejstvo, da so nekateri izmed teh pomembnejši od drugih. Ugotavljali smo, kakšno je mnenje tržnih strokovnjakov o pomembnosti kriterijev pri oglaševanju lesnih izdelkov in storitev. Rezultate raziskave smo upoštevali pri ocenjevanju oglasov potencialnih kupcev.

• Language: Slovenian
• Keywords: oglaševanje, AHP analiza, marketing, trženje
• Work type: High school thesis
• Typology: 2.11 - Undergraduate Thesis
• Organization: BF - Biotechnical Faculty
• Place of publishing: Ljubljana
• Publisher: [M. Jukić]
• Year: 2013
• Number of pages: IX, 51 f.
• PID: 20.500.12556/RUL-117408
• UDC: 519.852:630*79
• COBISS.SI-ID: 2118537
• Publication date in RUL: 09.07.2020

JUKIĆ, Miha, 2013, Analiza pomembnosti kriterijev pri oglaševanju lesnih izdelkov in storitev : diplomsko delo - visokošolski strokovni študij [online]. Bachelor’s thesis. Ljubljana : M. Jukić. [Accessed 18 May 2025]. Retrieved from: https://repozitorij.uni-lj.si/IzpisGradiva.php?lang=eng&id=117408

Secondary language

• Language: English
• Title: The importance of criteria analysis in advertising wood products and service

Abstract

As there are many wood products suppliers and service providers on the market, the companies must continually strive to improve or at least maintain their market share. There are several methods to do this. One of them is advertising. The company must design the advertisment customers will like. A number of criteria should be considered when creating the advertisment, including the fact that some of them are more important than others. The goal of our study was to find out the market experts' opinion on criteria importance in advertising wood products and services. The survey results were taken into account in assessing the advertisments of potential buyers.

• Keywords: advertising, AHP analysis, marketing