Kritika naturalizacije rasizma nad Afroameričani na primeru glasbenega videospota This is America : diplomsko delo

Jakše, Maruša (author), Stanković, Peter (mentor)

Druzˇba sicer sprejema rasne oznake in razlikovanja, vendar ne sprejema politik, ki so bile sprozˇene za ustvarjanje pravicˇnosti in tako ne spodbuja resnicˇne vkljucˇenosti manjsˇinskih skupin. S prisotnostjo druzˇbenih medijev se je ta problem sˇe dodatno okrepil, zato rasizem v resnici nikoli ni bil odpravljen, temvecˇ se je subtilno preobrazil v novi rasizem. Pod vplivom popularne kulture in kulturne industrije se tako dominantni druzˇbeni red ohranja in spodbuja naturalizacijo rasizma, ko rasisticˇne ideologije prezˇemajo kulturo do te mere, da jih dozˇivljamo kot nekaj naravnega in normalnega. Z vzponom vizualne kulture in glasbenih platform, kot je YouTube, so videoposnetki postali mocˇno orodje za nasprotovanje tem dominantnim ideologijam in glasbeniki aktivisti, ki vzpostavljajo kriticˇno zavest javnosti. Z namenom interpretacije glasbenega videospota in razlage omenjene problematike je krovna analiza moje diplomske naloge semiolosˇka analiza, ki jo dopolnim z narativno analizo. Ugotovitve so kritika zmanipuliranim diskurzom o Afroamericˇanih, rasizmu, policijski brutalnosti, nasilju ter kulturni industriji, ki vse nasˇteto tudi normalizira.

• Language: Slovenian
• Keywords: This is America, glasbeni videospot, Afroameričani, rasizem, semiologija.
• Work type: Bachelor thesis/paper
• Typology: 2.11 - Undergraduate Thesis
• Organization: FDV - Faculty of Social Sciences
• Place of publishing: Ljubljana
• Publisher: [M. Jakše]
• Year: 2020
• Number of pages: 50 str.
• PID: 20.500.12556/RUL-117394
• UDC: 316.72:323.14(043.2)
• COBISS.SI-ID: 24556035
• Publication date in RUL: 09.07.2020

JAKŠE, Maruša, 2020, Kritika naturalizacije rasizma nad Afroameričani na primeru glasbenega videospota This is America : diplomsko delo [online]. Bachelor’s thesis. Ljubljana : M. Jakše. [Accessed 8 April 2025]. Retrieved from: https://repozitorij.uni-lj.si/IzpisGradiva.php?lang=eng&id=117394

Secondary language

• Language: English
• Title: A criticism against African-American racism naturalization on the example of the music video This is America

Abstract

While society does accept racial labels and distinctions, on one hand, it does not accept policies that have been initiated to create a just society. Therefore, it does not encourage the inclusion of minority groups. This issue has only intensified with the involvement of social media, resulting in subtle transformation instead of elimination of it. Such a dominant social order is maintained under the influence of popular culture and cultural industry sustaining the naturalization of racism when racist ideologies permeate culture to such an extent that we experience them as something natural and normal. With the rise of visual culture and music platforms, such as YouTube, videos have become a powerful tool to oppose these dominant ideologies and musicians have become the ones who establish critical public awareness. To interpret the music video and explain the above-mentioned problem, the central analysis of my bachelor’s thesis is semiotic analysis, which I supplement with narrative analysis. The findings serve as a criticism of manipulated discourses on African-Americans, racism, police brutality, violence, and the cultural industry which normalizes all of the above.

• Keywords: This is America, music video, African-Americans, racism, semiology.