Nakupovanje izdelkov brez embalaže kot primer trajnostne porabe : diplomsko delo

Mlinarec, Barbara (author), Golob, Urša (mentor), Verk, Nataša (comentor)

Za doseganje ciljev trajnostne porabe se je potrebno posluževati učinkovitejših načinov, ki se ne osredotočajo samo na upravljanje s posledicami prekomerne porabe, ampak predvsem na njeno zmanjšanje. Bistvo nakupovanja izdelkov brez embalaže ni vključevanje novih trajnostnejših predmetov, ampak izključitev problematičnega – embalaže. Zato gre pri tem načinu nakupovanja za dejansko zmanjšanje porabe in posledično zmanjšanje proizvodnje odpadkov. Nakupovanje brez embalaže obravnavamo kot družbeno prakso, pri kateri posamezniki uspešno povezujejo tri elemente: pomene, veščine in materialne vire. Glavni cilj diplomske naloge je bil torej raziskati, kaj vse z vidika porabnika vzpostavlja nakupovanje izdelkov široke potrošnje kot družbeno prakso. Podatke za raziskavo smo pridobili s kvalitativnim, induktivnim pristopom. Izvedli smo tri fokusne skupine, saj je bil naš namen pridobiti mnenja posameznikov o njihovih praksah nakupovanja brez embalaže. V zaključnem delu diplomske naloge smo predstavili ugotovitve o pomenih, ki jih porabniki povezujejo z nakupovanjem brez embalaže, o potrebnih veščinah ter pomenu materialnih virov znotraj prakse. Med raziskovanjem smo zaznali tudi nekaj ovir, s katerimi se slovenski porabniki spopadajo pri nakupovanju brez embalaže. Predvsem zaradi nedostopnosti mest nakupa izdelkov brez embalaže in cenovne nedostopnosti tistih, ki so na voljo, porabniki poskušajo nakupovanje dopolnjevati z drugimi trajnostnimi porabniškimi praksami. Ugotavljamo, da bi bilo za večje privzemanje trajnostnih praks porabe na področju nakupovanja potrebno najti rešitve ne samo v porabnikih samih, ampak tudi v okolju in drugih deležnikih.

• Language: Slovenian
• Keywords: trajnostna poraba, trajnostni porabnik, nakupovanje brez embalaže
• Work type: Bachelor thesis/paper
• Typology: 2.11 - Undergraduate Thesis
• Organization: FDV - Faculty of Social Sciences
• Place of publishing: Ljubljana
• Publisher: [B. Mlinarec]
• Year: 2020
• Number of pages: 85 str.
• PID: 20.500.12556/RUL-117275
• UDC: 366.1:502.131.1(043.2)
• COBISS.SI-ID: 22259459
• Publication date in RUL: 04.07.2020

MLINAREC, Barbara, 2020, Nakupovanje izdelkov brez embalaže kot primer trajnostne porabe : diplomsko delo [online]. Bachelor’s thesis. Ljubljana : B. Mlinarec. [Accessed 18 May 2025]. Retrieved from: https://repozitorij.uni-lj.si/IzpisGradiva.php?lang=eng&id=117275

Secondary language

• Language: English
• Title: Package free shopping as an example of sustainable consumption

Abstract

In order to achieve the goals of sustainable consumption, it is necessary to acquire more efficient methods, which focus not only on managing the consequences of unsustainable consumption, but primarily to reduce it. In contrast to other forms of sustainable shopping, package free shopping does not involve acquirement of more sustainable objects, but the exclusion of a problematic one – packaging. Package free shopping is therefore a way of an actual reduction of consumption and consequently a waste prevention method. Considering package free shopping as a social practice in which individuals successfully combine three elements: meanings, competences and materials, our main goal was to examine how package free shopping is established as a social practice from the consumer's point of view. Data for the research was obtained with a qualitative, inductive approach. We conducted three focus groups, as our purpose was to gain a deeper understanding of consumer's practices regarding package free shopping. Findings are focused on the meanings consumers associate with package free shopping, the necessary competences and the importance of the materials. We have also detected some obstacles consumers face in regarding to package free shopping in Slovenia. Our research shows that consumers perform other sustainable practices within consumption in a response to physical unavailability of the package free stores and the higher prices. To promote sustainable practices within consumption, especially package free shopping, we believe it would be necessary to find solutions related not only to individual consumers but to the wider environment and other stakeholders, as well.

• Keywords: sustainable consumption, sustainable consumer, package free shopping