In the thesis, we focused on the role of internet marketing in choosing a tourist destination. We were interested in whether properly used internet marketing achieves its goals and has a positive impact on the online appearance and tourist visits to the destination. In the theoretical part, we answered the questions of what are tourist destinations, how tourists decide between them and what is the role of the internet in their choice. In addition to that, we described the specifics of tourist destination marketing, internet marketing and internet marketing of tourist destinations. We focused on internet marketing tools, especially in the context of use in the marketing of tourist destinations. We described the touristic attributes and the current situation in the selected destination - the Soča Valley. In the practical part of the thesis, we analyzed the use of Internet marketing tools in the case of the selected destination and found that they use the tools properly and that they achieve internal goals. We collected data on website visits and the growth of tourist visits in selected target markets and made a comparison with the growth in other countries in the same period. We found that website traffic in markets where internet marketing was used was markedly higher than in other markets, and tourist visit rates to a destination were only slightly higher or even lower.
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