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Vrednostne pozicije o poraščenosti manekenk na Instagramu : diplomsko delo
Šerić, Asja (Author), Tomanić Trivundža, Ilija (Mentor) More about this mentor... This link opens in a new window

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Abstract
Od konca 20. stoletja naprej se v zahodni družbi pojavljajo nove oblike politično izpraznjenih feminističnih razmišljanj, skupno poimenovanih post-feminizmi, kjer so v ospredje postavljene vrednote individualizma, potrošništva in užitka. Ženska je predstavljena kot avtonomna in opolnomočena ter sposobna sprejemati lastne odločitve glede različnih vidikov njenega življenja. Eden izmed teh je tudi odločitev o poraščenosti. Norma neporaščenosti žensk preveva večji del zahodne kulture, je prevladujoči lepotni ideal, ki s seboj pripelje tudi seksistične ideologije. Cilj diplomskega dela je s pomočjo kvalitativne multimodalne in kritične analize diskurza raziskati pomene specifičnega primera prikazovanja poraščenosti manekenke, kot predstavnice utelešenih lepotnih idealov, na Instagramu. Raziskane so tudi vrednostne pozicije v komentarjih kot odgovor na objavljeno fotografijo. Glavne ugotovitve so, da je neporaščenost žensk eden izmed načinov opredelitve ženskega telesa kot nesprejemljivega v svoji naravni obliki ter da manekenka objavljeno fotografijo objavi v imenu feminizma, a je ta izpraznjen političnega naboja in je v resnici zastavljen znotraj post-feminističnih in patriarhalnih okvirjev. V nekaterih komentarjih je mogoče zaznati seksizem, v drugih pa post-feministično retoriko. Opravljena analiza kaže, da živimo v času spolne neenakopravnosti, čeprav post-feminizem pravi, da je enakopravnost žensk in moških dosežena. Analiza kaže, da so tradicionalne ideologije spola v zahodni družbi prisotne in se tudi reproducirajo skozi uporabljen jezik.

Language:Slovenian
Keywords:(Post)feminizem, poraščenost, lepotni ideali, ideologija, kritična analiza.
Work type:Bachelor thesis/paper (mb11)
Tipology:2.11 - Undergraduate Thesis
Organization:FDV - Faculty of Social Sciences
Year:2020
Publisher:[A. Šerić]
Number of pages:72 str.
UDC:305(043.2)
COBISS.SI-ID:21856259 Link is opened in a new window
Views:49
Downloads:25
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Secondary language

Language:English
Title:Value Judgements of Hairiness of Models on Instagram
Abstract:
From the end of the 20th century onwards, new forms of politically emptied feminist thinking, collectively called postfeminisms, have emerged in Western society, with the values of individualism, consumerism, and pleasure at the forefront. A woman is presented as autonomous and empowered and able to make her own decisions about various aspects of her life. One of these is also the decision to grow body hair. The norm of women's hairlessness pervades much of Western culture; it is the predominant beauty ideal, which also brings with it sexist ideologies. The diploma thesis aims to use qualitative multimodal and critical discourse analysis to explore the meanings of a specific example of showing the hairiness of a model as a representative of embodied beauty ideals on Instagram. Value judgements in the comments in response to the published photo are also explored. The main findings are that women's hairlessness is one way of defining the female body as unacceptable in its natural form and that the model posted the photo in the name of feminism, but it is devoid of political charge and is set within postfeminist and patriarchal frameworks. Sexism can be detected in some comments and postfeminist rhetoric in others. The analysis shows that we live in a time of gender inequality, although postfeminism says that equality between women and men has been achieved. The analysis shows that traditional gender ideologies are present in Western society and are also reproduced through the language used.

Keywords:(Post)feminism, hairiness, beauty ideals, ideology, critical analysis.

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