We encounter packaging daily and at almost every turn. Even though the packaging was originally intended only to protect the product, today it performs many other functions, such as distribution, information, sales, identification, practicality, as well as environmental, technological, and economic functions. In the diploma thesis, we designed the packaging for products of the MISIMI design brand, which presents planners and accessories for them, such as stickers, paper clips, sticky notes, and pens. The packaging is designed to protect the packaged product from damage, is easy to open and easily identifiable with the help of graphic elements. In the theoretical part of the diploma thesis we focus on the definition of packaging and its functions, we present individual elements of packaging, through which it communicates with customers in a non-verbal way. We also present which packaging materials can be found on the market with emphasis on paper and cardboard packaging. Finally, we analysed the Slovenian market for packaging for planners. Based on all the information obtained, we began designing our packaging. In the experimental part we included the description of individual methods and materials used in the design of the package, and a brief description of the MISIMI design brand. In the diploma thesis, we also presented the package design process, from the initial sketches to designing in the program., The final result of the diploma thesis is the production of the final product; a visually attractive packaging, which completely captures the essence of the brand.
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