Strategija razvoja blagovne znamke Alveus na mednarodnih trgih : magistrsko delo

Ule, Dejan (author), Zalaznik, Maja (mentor)

• Language: Slovenian
• Keywords: podjetje, poslovanje podjetja, industrijsko podjetje, Kovinoplastika Lož, blagovne znamke, razvoj, trženje, mednarodno trženje, strategija trženja, mednarodno poslovanje
• Work type: Master's thesis
• Typology: 2.09 - Master's Thesis
• Organization: EF - School of Economics and Business
• Place of publishing: Ljubljana
• Publisher: [D. Ule]
• Year: 2007
• Number of pages: IV, 90 str., III str. pril.
• PID: 20.500.12556/RUL-11682
• UDC: 658.6
• COBISS.SI-ID: 17211110
• Publication date in RUL: 11.07.2014

Secondary language

• Language: Unknown
• Keywords: enterprises, company performance, industrial enterprises, trademarks, development, marketing, international marketing, marketing strategy, international business