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Mobile phones in an environment of competing survey modes : applying metric for evaluation of costs and errors
ID Vehovar, Vasja (Author), ID Berzelak, Jernej (Author), ID Lozar Manfreda, Katja (Author)

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Abstract
In recent years, mobile phones have become an increasingly important component in survey data collection. This holds true for self-administered questionnaires and particularly for interview surveys, where mobile phones enforce the combination with other survey modes. However, whether to include mobile phones in a particular survey design depends on complex cost-error relationships. To address this issue, the authors elaborate a metric-based on a product of costs and estimates of survey errors-that is then used for post survey comparison of design alternatives. The authors illustrate this approach with a simulation study using parameters from empirical research. The results show that such evaluation can potentially change the selection of the preferred design option compared to situations where only some of the components (e.g., response rate, nonresponse bias) are used for evaluation. More specifically, the decision about the inclusion of mobile phones predominantly depends on their bias-removing potential, while it is much less sensitive to changes in costs and other error parameters.

Language:English
Work type:Article
Typology:1.01 - Original Scientific Article
Organization:FDV - Faculty of Social Sciences
Publication status:Published
Publication version:Author Accepted Manuscript
Year:2010
Number of pages:Str. 303-318
Numbering:Vol. 28, no. 3
PID:20.500.12556/RUL-116768 This link opens in a new window
UDC:303
ISSN on article:0894-4393
DOI:10.1177/0894439309353035 This link opens in a new window
COBISS.SI-ID:29422941 This link opens in a new window
Publication date in RUL:10.06.2020
Views:904
Downloads:426
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Record is a part of a journal

Title:Social science computer review
Shortened title:Soc. sci. comput. rev.
Publisher:SAGE
ISSN:0894-4393
COBISS.SI-ID:30606848 This link opens in a new window

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