Vpliv izbranih dejavnikov trženjskega komuniciranja na kmetovo odločanje za nakup semena poljščin : magistrsko delo

Mohar, Jože (author), Udovč, Andrej (mentor)

• Language: Slovenian
• Keywords: trženjsko komuniciranje, kmetje, nakupi, odločanje, nakupno vedenje, semena, poljščine, znamke semen, osebna informacija, zaupanje, dobavitelji
• Work type: Master's thesis
• Typology: 2.09 - Master's Thesis
• Organization: BF - Biotechnical Faculty
• Place of publishing: Ljubljana
• Publisher: [J. Mohar]
• Year: 2016
• Number of pages: XI, 76, [5] f.
• PID: 20.500.12556/RUL-115871
• UDC: 631.57:631.1.027:339.18(043)=163.6
• COBISS.SI-ID: 882551
• Publication date in RUL: 27.04.2020

Secondary language

• Language: English
• Title: Influence of selected market comunication activities on farmers buying decision for crop seeds
• Keywords: market communication, farmers, purchasing, decision making, consumer behavior, seeds, crops, seed brands, personal information, trust, vendors