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CELOVITA ANALIZA POSLOVANJA IZBRANEGA PODJETJA
ID GAŠPAR, ŠPELA (Author), ID Pevcin, Primož (Mentor) More about this mentor... This link opens in a new window

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Abstract
V diplomskem delu je predstavljena celovita analiza poslovanja podjetja Generali leta 2007, ki je bilo zadnje leto predkriznega obdobja, in v pokriznem obdobju od leta 2015 do leta 2018. Zavarovalnica Generali spada v zasebni sektor, kar pomeni, da je njeno delovanje odvisno od sredstev, ki jih pridobi oziroma ustvari sama. S tega vidika naslavlja tako obstoječe kot bodoče partnerje oziroma stranke. Torej ji je v interesu, da nudi storitve, ki jih uporabniki potrebujejo. Namen diplomskega dela je ugotoviti in predstaviti delovanje celotne organizacije z vidika zaposlenih ter z vidika dobička pred kriznim obdobjem in po kriznem obdobju nedavne gospodarske in finančne krize. Finančni vidiki poslovanja omenjene zavarovalnice so z vidika našega raziskovanja zanimivi predvsem ob dejstvu, da je, kot smo že izpostavili, omenjeni pravni subjekt zasebne narave, zato je odvisen od lastnega delovanja oziroma dobička. Hkrati se ukvarja z zagotavljanjem dolgoročnih storitev, ki jih uporabniki štejejo kot naložbo v prihodnost. Za analizo poslovanja podjetja Generali smo uporabili komparativno in deskriptivno metodo. Poleg teh metod smo uporabili še zgodovinsko metodo raziskovanja, in sicer za analizo podatkov iz različnih zgodovinskih oziroma časovnih obdobij. V grobem lahko rečemo, da kriza ni negativno vplivala na delovanje zavarovalnice, predvsem zato, ker podatki o dobičku omenjenega obdobja kažejo pozitivne rezultate. Ključna ugotovitev je, da je zavarovalnica Generali uspešna na slovenskem trgu, zato je tudi upravičeno največja tuja zavarovalnica v Sloveniji.

Language:Slovenian
Keywords:zavarovalnica, gospodarska kriza, analiza, finance, zaposleni, vizija, poslanstvo, vrednote, Generali
Work type:Bachelor thesis/paper
Organization:FU - Faculty of Administration
Year:2020
PID:20.500.12556/RUL-114894 This link opens in a new window
Publication date in RUL:25.03.2020
Views:1646
Downloads:457
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Secondary language

Language:English
Title:COMPREHENSIVE ANALYSIS OF THE SELECTED COMPANY
Abstract:
The diploma thesis will present a comprehensive analysis of Generali's business operations in 2007, which was the last year before the crisis period and after the crisis period from 2015 to 2018. Generali belongs to the private sector, which roughly means that its operation depends on assets, acquired or created by herself. From this point of view, it addresses both existing and future partners or clients. So it is in the interest to provide the services that users need. The purpose of this diploma thesis is to identify and present the functioning of the entire organization, both from the perspective of employees and from the point of view of profit before the crisis period and after the crisis period of the recent economic and financial crisis. The financial aspects of the operations of the said insurance company are interesting from the point of view of our research, especially since, as we have already pointed out, the mentioned legal entity is of a private nature and therefore, depending on its activity or profit. At the same time engaged in providing long-term services that users consider to be an investment in the future. Generali was analyzed using a comparative and descriptive method. In addition, we can mention the historical research method by which we analyzed data from different historical or time periods. Roughly, it can be said that the crisis did not adversely affect the performance of the insurance company, mainly because profit data for the period indicated positive results. The key finding was that Generali was successful in the Slovenian market, which is why it is rightly the largest foreign insurance company in Slovenia.

Keywords:insurance, economic crisis, analysis, finance, employees, vision, mission, values, Generali

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