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Standardizacija in prilagajanje oglasov v mednarodnem trženju : zaključna strokovna naloga visoke poslovne šole
ID Travica, Luka (Author), ID Bodlaj, Mateja (Mentor) More about this mentor... This link opens in a new window

URLURL - Presentation file, Visit http://www.cek.ef.uni-lj.si/vps_diplome/travica1053.pdf This link opens in a new window

Language:Slovenian
Keywords:trženje, mednarodno trženje, oglaševanje, oglas, standardizacija, usklajevanje, strategija trženja, raziskave, analiza
Work type:Final paper
Typology:2.11 - Undergraduate Thesis
Organization:EF - School of Economics and Business
Place of publishing:Ljubljana
Publisher:[L. Travica]
Year:2019
Number of pages:I, 26 str.
PID:20.500.12556/RUL-114617 This link opens in a new window
UDC:339.138
COBISS.SI-ID:25287910 This link opens in a new window
Publication date in RUL:07.03.2020
Views:1347
Downloads:95
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Secondary language

Language:English
Title:Advertising standardization and adaptation in international marketing
Keywords:marketing, international marketing, advertising, advertisement, standardization, adjustment, marketing strategy, research, analysis

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