Standardizacija in prilagajanje oglasov v mednarodnem trženju : zaključna strokovna naloga visoke poslovne šole

Travica, Luka (author), Bodlaj, Mateja (mentor)

• Language: Slovenian
• Keywords: trženje, mednarodno trženje, oglaševanje, oglas, standardizacija, usklajevanje, strategija trženja, raziskave, analiza
• Work type: Final paper
• Typology: 2.11 - Undergraduate Thesis
• Organization: EF - School of Economics and Business
• Place of publishing: Ljubljana
• Publisher: [L. Travica]
• Year: 2019
• Number of pages: I, 26 str.
• PID: 20.500.12556/RUL-114617
• UDC: 339.138
• COBISS.SI-ID: 25287910
• Publication date in RUL: 07.03.2020

Secondary language

• Language: English
• Title: Advertising standardization and adaptation in international marketing
• Keywords: marketing, international marketing, advertising, advertisement, standardization, adjustment, marketing strategy, research, analysis