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Analiza obstoječih blagovnih znamk copat kot podlaga za razvoj identitete nove blagovne znamke BeGiraffe : magistrsko delo
ID Zamernik, Mojca (Author), ID Kolar, Tomaž (Mentor) More about this mentor... This link opens in a new window

URLURL - Presentation file, Visit http://www.cek.ef.uni-lj.si/magister/zamernik3586-B.pdf This link opens in a new window

Language:Slovenian
Keywords:trženje, blagovne znamke, identiteta podjetja, image, management, novi proizvodi, zagonsko podjetje
Work type:Master's thesis/paper
Typology:2.09 - Master's Thesis
Organization:EF - School of Economics and Business
Place of publishing:Ljubljana
Publisher:[M. Zamernik]
Year:2019
Number of pages:II, 60, 25 str.
PID:20.500.12556/RUL-114058 This link opens in a new window
UDC:339.138
COBISS.SI-ID:25391334 This link opens in a new window
Publication date in RUL:12.02.2020
Views:1133
Downloads:92
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Secondary language

Language:English
Title:An analysis of existing brands of slippers as a base for developing an identity of a new brand - BeGiraffe
Keywords:marketing, brands, corporate identity, image, management, new products, start-up

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