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Analiza obstoječih blagovnih znamk copat kot podlaga za razvoj identitete nove blagovne znamke BeGiraffe : magistrsko delo
ID
Zamernik, Mojca
(
Author
),
ID
Kolar, Tomaž
(
Mentor
)
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URL - Presentation file, Visit
http://www.cek.ef.uni-lj.si/magister/zamernik3586-B.pdf
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Language:
Slovenian
Keywords:
trženje
,
blagovne znamke
,
identiteta podjetja
,
image
,
management
,
novi proizvodi
,
zagonsko podjetje
Work type:
Master's thesis/paper
Typology:
2.09 - Master's Thesis
Organization:
EF - School of Economics and Business
Place of publishing:
Ljubljana
Publisher:
[M. Zamernik]
Year:
2019
Number of pages:
II, 60, 25 str.
PID:
20.500.12556/RUL-114058
UDC:
339.138
COBISS.SI-ID:
25391334
Publication date in RUL:
12.02.2020
Views:
1015
Downloads:
85
Metadata:
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Secondary language
Language:
English
Title:
An analysis of existing brands of slippers as a base for developing an identity of a new brand - BeGiraffe
Keywords:
marketing
,
brands
,
corporate identity
,
image
,
management
,
new products
,
start-up
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