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Vpliv oglaševanja s slavno osebnostjo na dojemanje blagovnih znamk pri porabniku : magistrsko delo
ID Svete, Tina (Author), ID Kolar, Tomaž (Mentor) More about this mentor... This link opens in a new window

URLURL - Presentation file, Visit http://www.cek.ef.uni-lj.si/magister/svete3396-B.pdf This link opens in a new window

Language:Slovenian
Keywords:trženje, oglaševanje, blagovne znamke, osebnost, raziskave, analiza
Work type:Master's thesis/paper
Typology:2.09 - Master's Thesis
Organization:EF - School of Economics and Business
Place of publishing:Ljubljana
Publisher:[T. Svete]
Year:2019
Number of pages:II, 57, 39 str.
PID:20.500.12556/RUL-114034 This link opens in a new window
UDC:339.138
COBISS.SI-ID:25102310 This link opens in a new window
Publication date in RUL:12.02.2020
Views:893
Downloads:94
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Secondary language

Language:English
Title:The impact of celebrity endorsements on customer's brand perception
Keywords:marketing, advertising, brands, personality, research, analysis

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