Sensory branding and its impact on consumer brand identification and brand loyalty : the case of Starbucks

Sensory branding and its impact on consumer brand identification and brand loyalty : the case of Starbucks
ID Protikj, Angela (Author), ID Pfajfar, Gregor (Mentor) More about this mentor... This link opens in a new window

URL - Presentation file, Visit http://www.cek.ef.uni-lj.si/magister/protikj3456-B.pdf This link opens in a new window

Language:	English
Keywords:	marketing, brands, coffee, Starbucks, consumer behaviour, loyalty, analysis
Work type:	Master's thesis/paper
Typology:	2.09 - Master's Thesis
Organization:	EF - School of Economics and Business
Place of publishing:	Ljubljana
Publisher:	[A. Protikj]
Year:	2019
Number of pages:	III, 60, 14 str.
PID:	20.500.12556/RUL-113980
UDC:	339.138
COBISS.SI-ID:	25324006
Publication date in RUL:	12.02.2020
Views:	1180
Downloads:	113
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Secondary language

Language:	Slovenian
Title:	Trženje blagovne znamke na osnovi čutov ter njihov vpliv na porabnikovo prepoznavanje blagovne znamke in zvestobo blagovni znamki - primer Starbucksa
Keywords:	trženje, blagovne znamke, kava, Starbucks, vedenje potrošnikov, lojalnost, analiza

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