izpis_h1_title_alt

Sensory branding and its impact on consumer brand identification and brand loyalty : the case of Starbucks
ID Protikj, Angela (Author), ID Pfajfar, Gregor (Mentor) More about this mentor... This link opens in a new window

URLURL - Presentation file, Visit http://www.cek.ef.uni-lj.si/magister/protikj3456-B.pdf This link opens in a new window

Language:English
Keywords:marketing, brands, coffee, Starbucks, consumer behaviour, loyalty, analysis
Work type:Master's thesis/paper
Typology:2.09 - Master's Thesis
Organization:EF - School of Economics and Business
Place of publishing:Ljubljana
Publisher:[A. Protikj]
Year:2019
Number of pages:III, 60, 14 str.
PID:20.500.12556/RUL-113980 This link opens in a new window
UDC:339.138
COBISS.SI-ID:25324006 This link opens in a new window
Publication date in RUL:12.02.2020
Views:967
Downloads:106
Metadata:XML RDF-CHPDL DC-XML DC-RDF
:
Copy citation
Share:Bookmark and Share

Secondary language

Language:Slovenian
Title:Trženje blagovne znamke na osnovi čutov ter njihov vpliv na porabnikovo prepoznavanje blagovne znamke in zvestobo blagovni znamki - primer Starbucksa
Keywords:trženje, blagovne znamke, kava, Starbucks, vedenje potrošnikov, lojalnost, analiza

Similar documents

Similar works from RUL:
Similar works from other Slovenian collections:

Back