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Sensory branding and its impact on consumer brand identification and brand loyalty : the case of Starbucks
ID
Protikj, Angela
(
Author
),
ID
Pfajfar, Gregor
(
Mentor
)
More about this mentor...
URL - Presentation file, Visit
http://www.cek.ef.uni-lj.si/magister/protikj3456-B.pdf
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Language:
English
Keywords:
marketing
,
brands
,
coffee
,
Starbucks
,
consumer behaviour
,
loyalty
,
analysis
Work type:
Master's thesis/paper
Typology:
2.09 - Master's Thesis
Organization:
EF - School of Economics and Business
Place of publishing:
Ljubljana
Publisher:
[A. Protikj]
Year:
2019
Number of pages:
III, 60, 14 str.
PID:
20.500.12556/RUL-113980
UDC:
339.138
COBISS.SI-ID:
25324006
Publication date in RUL:
12.02.2020
Views:
1048
Downloads:
111
Metadata:
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Secondary language
Language:
Slovenian
Title:
Trženje blagovne znamke na osnovi čutov ter njihov vpliv na porabnikovo prepoznavanje blagovne znamke in zvestobo blagovni znamki - primer Starbucksa
Keywords:
trženje
,
blagovne znamke
,
kava
,
Starbucks
,
vedenje potrošnikov
,
lojalnost
,
analiza
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