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Vpliv države izvora izdelka in blagovne znamke na nakupno vedenje porabnika : magistrsko delo
ID Križman, Jan (Author), ID Pfajfar, Gregor (Mentor) More about this mentor... This link opens in a new window

URLURL - Presentation file, Visit http://www.cek.ef.uni-lj.si/magister/krizman3516-B.pdf This link opens in a new window

Language:Slovenian
Keywords:trženje, vedenje potrošnikov, psihologija potrošnika, nakup, odločanje, poreklo blaga, država, analiza
Work type:Master's thesis/paper
Typology:2.09 - Master's Thesis
Organization:EF - School of Economics and Business
Place of publishing:Ljubljana
Publisher:[J. Križman]
Year:2019
Number of pages:III, 68, 35 str.
PID:20.500.12556/RUL-113937 This link opens in a new window
UDC:366
COBISS.SI-ID:25313766 This link opens in a new window
Publication date in RUL:12.02.2020
Views:23949
Downloads:155
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Secondary language

Language:English
Title:The influence of country of origin and brand origin on consumer purchase behavior
Keywords:marketing, consumer behaviour, consumer psychology, purchasing, decision making, country of origin, state, analysis

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