Strategija digitalnega trženja za izbrano podjetje na medorganizacijskem trgu : magistrsko delo

Kmecl, Urška (author), Čater, Barbara (mentor)

• Language: Slovenian
• Keywords: medorganizacijski sistemi, medorganizacijsko trženje, elektronsko trženje, uspešnost poslovanja, meritve, efektivnost, primeri, raziskave, analiza
• Work type: Master's thesis/paper
• Typology: 2.09 - Master's Thesis
• Organization: EF - School of Economics and Business
• Place of publishing: Ljubljana
• Publisher: [U. Kmecl]
• Year: 2019
• Number of pages: II, 58, 31 str.
• PID: 20.500.12556/RUL-113898
• UDC: 339.138
• COBISS.SI-ID: 25489638
• Publication date in RUL: 12.02.2020

Secondary language

• Language: English
• Title: Digital marketing strategy for a selected company on a business-to-business market
• Keywords: interorganizational systems, intercompany marketing, electronic marketing, business efficiency, measurements, efficiency, cases, research, analysis