Pravna ureditev spremljanja in managementa s spletnim ugledom kot orodja trženja - primer hotelirstva : magistrsko delo

Bašić, Senad (author), Korže, Branko (mentor), Knežević Cvelbar, Ljubica (co-mentor)

• Language: Slovenian
• Keywords: turizem, trženje, management, informacijska tehnologija, internet, image, pravni vidik
• Work type: Master's thesis/paper
• Typology: 2.09 - Master's Thesis
• Organization: EF - School of Economics and Business
• Place of publishing: Ljubljana
• Publisher: [S. Bašić]
• Year: 2019
• Number of pages: II, 79, 6 str.
• PID: 20.500.12556/RUL-113629
• UDC: 34
• COBISS.SI-ID: 25175782
• Publication date in RUL: 06.02.2020

Secondary language

• Language: English
• Title: Legal regulation for online reputation monitoring and management as a marketing tool - the case of hospitality industry
• Keywords: tourism, marketing, management, information technology, internet, image, legal aspect