Filmi, televizijske serije in uspešnice: študije primerov

Kumše, Staša (author), Kovač, Miha (mentor)

V magistrskem delu smo raziskovali, kakšen vpliv ima film oziroma televizijska serija, ki nastane po knjižni predlogi, na celostno blagovno znamko naslova. Raziskava temelji na dogajanju na slovenskem in svetovnem tržišču in prikazuje recipročne učinke blagovne znamke naslova na romaneskni in ekranizacijski izdelek v času predvajanja oziroma dostopnosti filma in/ali serije. Zanimalo nas je predvsem, ali se slovenskim založbam obrestuje investicija v prevodno literaturo tujih uspešnic in dostopnost tovrstne literature, po kateri sta bila posneta film ali serija na podlagi študije konkretnih primerov v zadnjih petih letih.

• Language: Slovenian
• Keywords: založništvo, ekranizacije, knjižne uspešnice, blagovne znamke
• Work type: Master's thesis/paper
• Organization: FF - Faculty of Arts
• Year: 2020
• PID: 20.500.12556/RUL-113546
• Publication date in RUL: 18.01.2020

Secondary language

• Language: English
• Title: Movies, TV Series and Best Sellers : Case Studies

Abstract

In the master's thesis we explored the influence that movies and television series based on a bestselling book have on the holistic appearance of brands. The research was mostly based on the developments on the Slovenian book market and shows the reciprocal effects of branding for books as well as adaptation products. The most important question the thesis wanted answered was whether, in the publishing world, it pays off to invest in translation of bestselling literature to Slovene, when adaptations of it was made for the screen as well. The case studies were chosen based on examples of such literature in the last five years.

• Keywords: publishing, screen adaptation, bestsellers, branding