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Možnosti za razvoj ekoturizma ob dravski kolesarski poti v Zgornjem Podravju
Lovrić, Martina (Author), Marot, Naja (Mentor) More about this mentor... This link opens in a new window

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Abstract
V magistrskem delu je obravnavan razvoj ekoturizma na območju kolesarske poti ob reki Dravi v Zgornjem Podravju, ki poteka od Recenjaka do Zlatoličja. Kljub velikemu potencialu je slovenska Dravska kolesarska pot predvsem zaradi pomanjkljive infrastrukture dokaj neprepoznavna kot turistična ter nenazadnje tudi kot rekreativna pot. Namen magistrske naloge je predlagati razširitev turistične ponudbe ob kolesarski poti z vključitvijo lokalnih turističnih ponudnikov, naravnih in kulturnih znamenitosti ter jih s pomočjo interpretativnih orodij predstaviti kolesarjem. V prvem delu so pojasnjeni strokovni termini, ki so pomembni za razumevanje celotnega konteksta ekoturizma, nato sledi pregled dobrih praks ekoturističnih destinacij doma in v tujini ter pregled strateških dokumentov in smernic za razvoj ekoturizma v Sloveniji na državni, regionalni in lokalni ravni. Analiza vsebuje tudi primerjavo z drugimi državami, ki so svojo ponudbo razširile in jo uspešno tržijo. Preko primera kolesarske poti ob reki Labi v Nemčiji in primerjave z Dravsko kolesarsko potjo v Avstriji smo raziskali, kako postane ekoturizem ob kolesarski poti uspešen. Izpostavljene so prostorske, gospodarske in okoljske značilnosti posameznih občin na izbranem odseku reke Drave ter njihov sedanji obseg turizma. V drugem delu je na podlagi intervjujev z deležniki v turizmu podana vloga občinskih vladnih organov in zasebnega sektorja pri nadaljnjem razvoju ekoturizma v zgornjepodravski turistični destinaciji. V sklopu terenskega dela je bilo izvedeno tudi anketiranje turistov ob Dravski kolesarski poti, s katerim smo preverili njihovo mnenje o trenutni privlačnosti destinacije ter pridobili predloge za morebitne izboljšave. Na podlagi teoretičnega in terenskega dela je izdelana analiza privlačnosti (ponudbe in povpraševanja) za razvoj ekoturizma na posameznih odsekih izbranega dela Dravske kolesarske poti. Rešitev naloge dopolnjujejo smernice za oblikovanje ekoturistične destinacije, ki so prikazane na končnem strateškem zemljevidu.

Language:Slovenian
Keywords:regionalno planiranje, ekoturizem, razvoj turizma, trajnostni razvoj, kolesarske poti, reka Drava, Podravje
Work type:Master's thesis/paper (mb22)
Tipology:2.09 - Master's Thesis
Organization:BF - Biotechnical Faculty
Year:2019
Publisher:[M. Lovrić]
UDC:711.2:338.48-6:502/504(497.4-18)(043.2)
COBISS.SI-ID:9373817 This link opens in a new window
Views:392
Downloads:180
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Secondary language

Language:English
Title:Possibilities for development of ecotourism along the Drava Bike route in Upper Drava region
Abstract:
The paper delivers possibilities of ecotourism development within the area of a cycling path along the river Drava in Upper Drava region which is situated between the settlements of Recenjak and Zlatoličje. Due to the absence of proper infrastructure, the Slovenian Drava cycling route is quite unrecognizable as a tourist and, ultimately, as a recreational trail. The aim of the thesis is to suggest inclusion of local accommodation providers and extension of existing cycling route to its surrounding natural and cultural sights, presenting those to the cyclists by using interpretive tools. The first part explains the professional terms that are important for understanding the context of ecotourism, followed by an overview of good practices of ecotourism destinations in Slovenia and abroad, proceeding with an overview of strategic documents and guidelines for tourism development in Slovenia at the national, regional and local level. The analysis also includes a comparison with other countries that already expanded their ecotouristic offer along cycling routes and marketed it successfully. The cycle path along the river Elbe in Germany and the Austrian Drava cycling route were selected as examples of good practice in ecotourism. The current situation of tourism in each municipality by the river Drava in the selected section is also described. Spatial, economic and environmental characteristics of the area and the recent volume of tourism are highlighted. In the second part, an interview with tourism stakeholders and a survey for tourists along the Drava Bike route was conducted in order to identify their needs and opinions on the attractiveness of the bike destination and receive suggestions for potential improvements. As part of practical work, an analysis of attractiveness (supply and demand) for the development of ecotourism on individual sections of the Drava cycling route was made. The result was supported by the guidelines for designing an ecotourism destination, which are presented on the final strategic map.

Keywords:regional planning, ecotourism, development of tourism, sustainable development, cycling route, river Drava, Upper Drava region

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