Celostna grafična podoba športnega društva Panda Skiing in izdelava promocijskega materiala

Štirn, Eva (author), Pušnik, Nace (mentor)

Diplomsko delo opisuje izdelavo celostne grafične podobe, ki je bila izdelana za smučarsko društvo Panda Skiing. Teoretični del obsega pregled pojma celostne grafične podobe ter elementov, ki so povezani s samim načrtovanjem. Osredotočili smo se zlasti na elemente, ki so pri našem načrtovanju najbolj izstopali, in sicer na tipografijo, barve, lik, simbol in logotip. Drugi del obsega predstavitev športnega društva in analizo njihove konkurence na slovenskem trgu. V sklopu eksperimentalnega dela smo ustvarili spletno anketo, s pomočjo katere smo pridobili uporabne informacije pri nadaljnji postavitvi promocijskega materiala. V praktičnem delu diplomske naloge je bil naš izziv načrtovanje nove grafične podobe športnega društva Panda Skiing. Pri tem smo bili osredotočeni na preoblikovanje logotipa in simbola. Lotili smo se tudi izdelave dveh animacij, ki bodo uporabnike še bolj prepričale k včlanitvi v samo društvo. Ker podjetje za komunikacijo uporablja tudi dopisne papirje, kuverte in druga komunikacijska sredstva, smo izdelali tudi nekaj primerov aplikacij logotipa na promocijski material. Naš končni izdelek je priložen priročnik celostne grafične podobe, ki bo v prihodnje v pomoč podjetju pri oblikovanju celostne grafične podobe in CD s končnima animacijama.

• Language: Slovenian
• Keywords: celostna grafična podoba, logotip, oblikovanje, športno društvo
• Work type: Bachelor thesis/paper
• Organization: NTF - Faculty of Natural Sciences and Engineering
• Year: 2019
• PID: 20.500.12556/RUL-112020
• Publication date in RUL: 20.10.2019

Secondary language

• Language: English
• Title: Designing visual identity and promotional materials for Panda Skiing sports club

Abstract

The diploma thesis describes the production of a corporate visual identity. It was designed for the Ski club Panda Skiing. The theoretical part includes an overview of the concept of a corporate visual identity and elements that are related to planning. That was typography, colors, characters, and the term symbol and logotype. The research part includes the presentation of the sports clubs and the analysis of their competition on the Slovenian market. In the experimental part, the survey helped us with getting quallity informations. In the practical part of the diploma thesis, our challenge was to design a new logotype of the sports club Panda Skiing. Our focus was on designing the final look of the logotype and symbol. There were also two animations made. Since Panda Skiing uses a wide variety of promotional items such as business cards, leaflets, posters, animations as well as clothing, the diploma thesis presents some examples of the usage of the logo on various products. There is also included a manual about corporate visual identity. It will help the company in the future with the proper use of its corporate visual identity.

• Keywords: corporate visual identity, logotype, design, sport club