In the master's thesis titled The beginnings of the Anita Bizjak brand, the starting point of women collection Traditional folk shirt, which was also the reason for creating the personal brand, is presented. Also presented are the sustainable approach of the collection and the entire designing process from the inspiration to the final product. The purpose of the master’s thesis was to design a sustainable and contemporary women's collection that preserves and modernises the clothing items that originated from cultural heritage. The clothing items of the Gorenjska folk costume and its details, therefore, inspired the starting point for the creation of the collection.
In the theoretical part, the origin and the creation of folk custom over different periods are presented. Also presented are three basic types of folk costumes specific for different Slovenian regions. Each clothing item of the Gorenjska folk costume is presented in details; the author of the master’s thesis is from the Gorenjska region and believes Gorenjska folk costume is the most interesting.
In the experimental part, the creating and the development of a women's collection, pertaining to the theoretical part of the master's thesis is described. Also presented are the colours and materials as well as samples from the collection of the clothing items that serve as a guideline for further development of the brand. Also presented are the concepts of the brand, the analysis, and the collection of data, which were obtained by surveys on the sales market.
The end result of the master's thesis is a wearable women's clothing collection of shirt dresses the starting point was Slovenian cultural heritage, as well as the foundation for the further development of the Anita Bizjak brand.